Digital rights management (known by its more villainous acronym "DRM") isn't quite the same topic it used to be when most of our games came on CDs and DVDs. Instead, they've been replaced with always-online requirements or the need to run titles through clients such as EA's Origin or Uplay from Ubisoft if you want to enjoy features such as multiplayer. The latter killed its DRM "solution" a few years back after "listening to feedback" and now maintains the stance that DRM is not the answer to piracy.
Speaking with GameSpot's Eddie Makuch, Ubisoft's vice president of digital publishing Chris Early echoed what we've all known for a long time: DRM is an annoyance for owners of legitimate copies and a minor speed hump for warez distributors. Rather than engage in a futile arms race with the cracking scene, Early says it's better to focus on "services" and "quality":
"I don't want us in a position where we're punishing a paying player for what a pirate can get around. Anything is going to be able to be pirated given enough time and enough effort to get in there. So the question becomes, what do we create as services, or as benefits, and the quality of the game, that will just have people want to pay for it?" ... "The reality is, the more service there is in a game, pirates don't get that."
While this direction seems obvious to you and I, it can take time for this logic to gain momentum in a large, multi-headed organisation such as Ubisoft. I think it'll be a long time before everyone adopts GOG's "DRM is evil" philosophy. In the meantime, we'll have to make do with incremental victories.
Ubisoft: DRM Can't Stop Piracy [GameSpot]