While Sony has been about as lazy as it gets when it comes to custom PS4 consoles, Microsoft is getting a little more adventurous at Comic-Con, showing off a range of what it's calling "collectible consoles".
They're about as custom as you could hope for, many with their own colour scheme and graphics emblazoned all over them.
There's a catch, though; while Sony's designs are intended for the mainstream consumer, these Xbox designs are being given out as prizes at the San Digeo Comic-Con. So you'll never own one, and probably won't ever see one in the flesh.
For some, like the Machinima, Madden and Nerdist designs, that's probably for the best. Others, however, like the Twitch and Forza machines, are pretty nice!