The announcement of who would be on the cover of the latest WWE game WWE 2K15 was drawn out, dramatised and even given some major screen time on the WWE’s televised programming — to the point where I was sort of convinced that perhaps the WWE were going to go with some sort of innovative cover for their latest game — maybe promote a new wrestler, maybe put an old superstar on the cover.
Nah, it’s just John Cena.
Don’t get me wrong — I have no problem with John Cena. I actually like the guy. I also think it makes the most commercial sense to put him there — he is the WWE’s biggest star and has been for the better part of a decade. But to make such a big deal of an announcement and then use that space to make the most banal, run of the mill announcement possible? It would be a bit like announcing a FIFA cover reveal during the World Cup semi-finals and announcing that Lionel Messi was going to be on the cover. We all know that’s the likely outcome, why make such a huge deal about it?
I guess we should read it as a statement of intent. Obviously it’s being done for promotion, to make fans aware that the product exists and they should buy it, but I think making such a big deal of the new cover tells you that the WWE is serious about this video game and serious about making a big splash in the gaming market. Once upon a time WWE games were huge sellers, and high in quality too. Maybe the WWE is expecting big things for this new release? We can only speculate.
I guess what I’m saying is they should have put the Ultimate Warrior on there.