EA just announced that EA Access is now available in Australia.
Battlefield 4, FIFA 14, Madden NFL 25, and Peggle™ 2 are amongst the first games available on the subscription service, which costs $6.99 per month or $39.99 for the whole year.
It's an interesting service which provides additional benefits to subscribers. Certain games are free of course, but EA Access also provides a 10% discount on Xbox LIVE and — perhaps more significantly — will allow players access to new games before they are released. Madden NFL 15, FIFA 15, NHL 15 and Dragon Age: Inquisition will be among the first games to allow players limited early access before release.
All of which signals the fact that EA is taking this service very seriously indeed. You can find out more about the service here.