JB Hi-Fi Software Sales Decreasing By A Significant Margin

And yes, that number includes video games.

Today JB Hi-Fi revealed its annual results. The good news? Overall, sales are up, carried in part by a fairly significant increase in hardware sales, driven by a large amount of growth in various different categories (which weren’t specified). Hardware sales increased by 8.6%, which resulted in an overall sales growth of 4.8%.

But the bad news is that software sales are essentially in freefall, having decreased again. This year the drop is a fairly large one of 8.8%. Last year the drop was 8.9%.

Software sales in this case encompass music and movies in addition to games, so this drop doesn’t necessarily mean that sales of video games are in decline. In fact, I’d argue that DVD/Blu-ray/CD sales are far more likely to be the source of the decline. That being said, it wouldn’t surprise me if video games retail was struggling either, given the growth of digital in this sector.

But it’s an interesting set of figures nonetheless. It appears that consumers are far less likely to buy hard copies of media nowadays. I suspect this is a bit of an irreversible trend.


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