Yesterday Markus 'Notch' Persson took the Ice Bucket challenge in aid of Lou Gehrig’s Disease. He challenged Phil Spencer from Microsoft among others to follow suit. Today, Phil answered the call.
The Ice Bucket challenge has gone completely viral to the point where I barely need to explain what it is and why people are doing it. At the last count the challenge has helped raise over US$15 million and, perhaps more importantly, really raised awareness of Lou Gehrig’s Disease. The internet can be a beautiful thing when harnessed correctly.
Now that the Ice Bucket Challenge has infiltrated the video games scene, I fully expect to see a ton of these in the next day or so. I'm super keen to see Bobby Kotick take the challenge, and Cliff Bleszinski has already claimed he will answer Notch's challenge.
We are about to see a lot of wet video game people.