"What's that thingmibob the kids are all playing these days. Yeah that thing. The pinballs. Why don't we get some of the pinballs into Westfield? The pinballs will get them in. That'll loosen the purse strings."
This is how I imagine the decision by Westfield, to install pinball machines designed to improve 'engagement with shoppers', was made.
According to Mumbrella, the big wigs over at Westfield are currently in the process of updating malls in time for 2015 and part of the plan is the afore mentioned interactive pinball machines and augmented reality. The plan is to roll these new features into 'youth precincts' such as Westfield Miranda and Garden City.
I live right next to Westfield Parramatta. When are we going to get some of these exciting pinball machines? I like pinball. I think. It went out of fashion before I was born but what the hell, I'll give it a bash.