In this case, the 'thing' is something as simple as a podcast.
Or a vidcast to be exact.
EleVR is a super cool high concept. It's basically a show that focuses on VR being shot in virtual reality video for people who have virtual reality headsets. That all sounds a little bit meta, but it amounts to this: you can watch their show as though you are literally sitting on a couch, watching smart people talk about VR. You can swivel your head as though you are in the centre of a room and take in everything.
The above review of the show does a brilliant job of explaining why it all works so well and why it's so profoundly innovative. Worth watching for a little glance into the future.