In celebration of the launch of Skylanders: Trap Team, Activision planted hidden cameras all over a Toys'R'Us and piped the voice of comedian and podcast master Adam Carolla through the game's demo kiosk. Then the taunting begins.
When a villain is trapped in one of the game's crystal prisons and inserted into the plastic glowing portal, every once in a while it will mutter a catch phrase or offer encouragement to the player. "What's going on with that hair" is not one of those catch phrases.
It's a cute little prank, especially if you're a Carolla fan. If you're not, skip to 1:42, where a child calls him "the most annoying person in the world."