Because this font looks very familiar.
A couple of hours ago, on the official Sunset Overdrive twitter account, the following tweet was posted.
— Sunset Overdrive (@SunsetOverdrive) October 21, 2014
Just for the record, it appears as though Insomniac Games was talking about the font being used in a current sale running on the PlayStation Store. Compare what you see above to...
It's pretty blatant. Actually it's the exact same font. A coincidence? It seems unlikely. Sunset Overdrive is hitting stores next week, it could be that Sony wanted to subvert that, since it is one of Microsoft's major exclusives for this holiday season. More likely someone over at Sony thought it was a really cool font and decided to use it.
Either way, it's a little bit shady.