And it's called "Pink Cola", because, as you can see, yes, the drink is pink. As Suntory announces in an official release, this Pepsi is strawberry milk-flavoured. It joins the ranks of other limited-time only Pepsi flavours released in Japan, like Ice Cucumber Pepsi, Salty Watermelon Pepsi, Red Bean Pepsi, among others.
This isn't the first time that the strawberry milk-flavoured Pepsi has been released in Japan. It previously hit store shelves in 2011, which you can see in these photos from Gigazine:
Apparently, this is a very sweet-tasting drink, as if the colour didn't clue you into that.
The latest Pepsi Pink will go on sale on December 9 in Japan. So pink!
Pepsi Japan [Official Site]