This Week In The Business: A Vigorous Brainwashing

This Week In The Business: A Vigorous Brainwashing

"We do all the things we can to essentially brainwash people into liking it before it actually comes out." — Former Call of Duty director Dave Anthony, addressing a Washington think-tank about how Call of Duty is marketed and why it's applicable to unpopular national security measures.

Elsewhere in the business of video games this past week ...

STAT | 15 per cent — The amount that Call of Duty: Advanced Warfare is expected to decline in sales from Call of Duty: Ghosts, according to analyst firm Sterne Agee; the company expects Activision to sell 17 million units, down from 20 million copies of Call of Duty: Ghosts.

QUOTE | "I remain totally convinced that some company, someday soon, is going to create a virtual world that grows larger than Facebook." — nDreams CEO Patrick O'Luanaigh, talking about the closing of PlayStation Home and how the game foreshadowed the future.

QUOTE | "I do feel like we're in this kind of historic, golden moment that's never really existed before." — Nexon's Min Kim, talking about the global market that now exists for games, on so many different platforms.

QUOTE | "You must be able to continue to play as long as you want, whenever you want, for as long as you want without paying." — COO Kristian Segerstrale of Super Evil Megacorp, talking about how free-to-play games should work, and how they are doing just that with their tablet MOBA Vainglory.

QUOTE | "Yes, our partners at @intel were flooded with complaints over a recent opinion piece, and they did pull an ad campaign." — Game developer website Gamasutra, explaining that Intel pulled an ad campaign from the site after a #GamerGate campaign complaining about Leigh Alexander's op-ed.

QUOTE | "A decline certainly, but not a terrible collapse." — ICO Partners analyst Thomas Bidaux, talking about the drop in both the number of game Kickstarters and the amount of money pledged this year compared to last year.

QUOTE | "I also really, really love writing big checks to people who are living hand to mouth." — Kongregate CEO Emily Greer, talking about why she's excited about Kongregate's foray into mobile game publishing.

QUOTE | "They just were offensively bad to a game developer, they were basically unacceptable." — League of Geeks' Trent Kusters, talking about the usual board game you'll find on a tablet, which is why they started work on Armello.

STAT | 44 per cent — The percentage of broadband households that use a game console to stream video; that's the most common device for streaming, far exceeding the 20 per cent for Smart TVs or the 12 per cent for DVRs.

QUOTE | "We're stoked about exploring new emergent usage patterns from having the additional screen real estate." — Turbo's Yohei Ishi, talking along with other game developers about supporting Apple's new iPhones.

Image via Shutterstock


    That first quote is kind of scary. "So yeah, we're thinking of transforming successful advertisement strategies into will-bending propaganda".

      Welcome to advertising 101? That has always been the basics of advertising/marketing in any product getting the common person to beiieve they *need* the product even though there is literally little to no changes... I mean I know this an old and well trotted out example but just look at the iPhone range. It's the COD of the mobile handset world!

        I wasn't expressing fright at the way advertising works. I have worked in the industry. My concern is the usage of those (effective) strategies in jingoistic propaganda.

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