How GameStop's 'Karissa The Destroyer' Smash Bros. Stunt Went Down

At a GameStop event in California earlier this month, a 10-year-old girl trashed pro-level opponents at a special Super Smash Bros. Wii U demo. Quickly proven fake, GameStop has explained how "Karissa the Destroyer" cleaned up.

Smash fans were more than a little ticked off when 10-year-old Karissa's seemingly legendary Super Smash Bros. run proved, as many suspected, to be a hoax. An ad placed at a local talent agency looking for "ringers" surfaced soon after her legend began to grow. Still, some of the West Coast's top players were taken in by the precocious youngster, who used her talents as a young actress to dole out some pretty convincing trash talk.

I emailed GameStop PR multiple times in the days following the debacle, requesting an explanation of the event. No response was given. Yesterday the company released the video at the top of this post, explaining how the stunt was pulled off.

Sequestered away in the back room of the GameStop was pro gamer Liquid'KDJ, whose Smash skills are indeed legendary. I'm guessing they used an HDMI splitter to get the game running on the two different screens, and Karissa smashed random buttons trying (and failing) to remember not take her hand off the controller to scratch her face in mid-battle.

I'm a little bit pissed, really. On one hand, I wanted Karissa's skills to be real. On the other, when everyone started crying foul and fake, GameStop just quietly let it all pass in order to produce this pointless video. Bad form, GameStop.


Comments

    Great promotional stunt... if you want to make your new fighting game appear like a random button mash.

    I liked it, publicity stunts like this don't happen often enough

    To be fair, people were linking around the advertisement for the commercial job online. It was known as a hoax before the commercial was even shown.

    Last edited 23/11/14 9:23 pm

    I don't see the problem? It's clearly a publicity stunt. If/when one day a SSB child prodigy does appear (specially a girl) you can bet it would become viral way, way, way before a company thinks of sponsoring them for an official event.

    Neither do I see why GS should have answered individually to detractors when they knew they were making an official reveal that not only admitted but also completely showed how it was done? Haters will hate indeed.

    Last edited 24/11/14 12:24 am

    jesus, why does the 'Internet' have to get so upset about everything. it was a cheeky little joke just let it go.

      BUT BUT BUT OVERREACTION! HYPERBOLE! WE WERE ROBBED! BUT BUT BUT!!!!!!

      Heh, seriously, indeed, it's ridiculous how everything is an affront to someones sensibilities (or lack of) somehow these days. I think people just *like* being offended now because they're so bored with life...

      haha yeah, classic nerd butthurt. The ad was promoting the game to average gamers anyway, not MLG Pro flogs. Got me interested in the game

    I think the most interesting thing is that this is happening in the realm of videogames. There's been things like this for just about every major/mainstream interest and now videogames have really become part of mainstream culture that people are going to the lengths to try different promotional techniques. Smart.

    I think this kind of thing is fantastic! It's a well-thought prank that deserves credit.

    Well played, GameStop.

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