New York: the city that never sleeps. Home to the Statue of Liberty, Madison Square Garden and now a massive World of Warcraft Axe impaled on a yellow cab in the middle of Times Square.
It's marketing, super expensive marketing, but cool marketing nonetheless and a whole lot more interesting than a goddamn billboard on a bus, that's for sure. It seems like someone at Blizzard has decided to take a tree-sized replica of Gorehowl, the two-handed axe from World of Warcraft and lodged it inbetween some poor yellow cab. Apparently the weapon plays a big part in Blizzard's upcoming World of Warcraft expansion Warlords of Draenor, so I'm guessing that's why Blizzard spend oodles of money on this marketing stunt.
Yeah this is pretty cool. Almost as cool as that time Nintendo dumped a whole bunch of bananas near Circular Quay station for Donkey Kong Country. What can I say? I really like bananas.