BASIC is a design agency that does something pretty unique, at least in the world of video games: instead of just doing concept art, or making logos, or promotional art, they kinda do a combination of all of it, helping give a game — which might otherwise be a pitch and some mechanics — a "brand".
They have recently worked with Sony on a number of titles, like The Order, Killzone: Shadowfall and Infamous: Second Son. What they did on each project varied: on The Order, for example, they worked alongside the development team doing everything from the game's name to its logo to some of the game's art. On Infamous, meanwhile, they designed some packaging and key art.
You can see more of BASIC's work with Sony, and read more about the kinds of stuff it helped out with, at its site.
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