Fine Art: How A Company Can 'Brand' A Video Game, From Concept Art To Its Name

How A Company Can

BASIC is a design agency that does something pretty unique, at least in the world of video games: instead of just doing concept art, or making logos, or promotional art, they kinda do a combination of all of it, helping give a game — which might otherwise be a pitch and some mechanics — a "brand".

They have recently worked with Sony on a number of titles, like The Order, Killzone: Shadowfall and Infamous: Second Son. What they did on each project varied: on The Order, for example, they worked alongside the development team doing everything from the game's name to its logo to some of the game's art. On Infamous, meanwhile, they designed some packaging and key art.

You can see more of BASIC's work with Sony, and read more about the kinds of stuff it helped out with, at its site.

How A Company Can
How A Company Can
How A Company Can
How A Company Can
How A Company Can

Fine Art is a celebration of the work of video game artists, showcasing the best of both their professional and personal portfolios.


Comments

    The hand print one reminds me if "Blood", that amazing PC game from the 90's. Would love a remake. I mean, why not, they remade Shadow Warrior (which is awesome, by the way).

    Well that was a lame-ass update. The original images were interesting and informative on the evolution of a brand, the updated pics are... fucking fan website kit bullshit, 'take a look at some concept art if you buy the digital deluxe version!' wank.

    I guess it's a practical demonstration on the final stage of brand evolution: PROTECT THE SHIT OUT OF IT. Past the point of reason.

    Last edited 04/12/14 4:42 am

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