I Totally Did Not Realise That Amiibos Were This Popular

I Totally Did Not Realise That Amiibos Were This Popular

Wandering around New York earlier this week, I found myself in the vicinity of the Nintendo World Store. I thought I'd pop in and have a look. I did not expect to encounter over 300 people queuing around the block.

They were waiting for a chance at getting one of the newly-released Wave 3 Amiibos. (Perhaps I shouldn't have been so surprised - Nintendo has sold 5.7 million of the things so far, according to the latest financial report.)

As a devotee of plastic tat who has so far resisted the temptation to buy Amiibos - a decision that has since become a complexly symbolic personal quest for self-discipline - I get the appeal of them, but I honestly had no idea that they were queue-worthy. Eli, at the front of the line, had been there since 10 in the morning. He's queued here before for other things, including some of the other Amiibo releases. " "I've been visiting this store since 2001, when I was like 11 years old," he says. It's worth pointing out that New York was in the grip of some extremely inclement weather this week.

I Totally Did Not Realise That Amiibos Were This Popular

"The main reason why people are here is for the special exclusive retailer ones," reckons Eli. "Nintendo has promised all the amiibos will be in stock, including Shulk and Rosalina - that's why there are a lot of people here. This is literally the only store in American that has all of them, you don't have to purchase them online or from Target, Gamestop, Best Buy, whatever."

Further down the queue, Caitlin and Fidel have been there for a little over an hour. "We're just on the hype train. That's why we're here," says Catilin.

"When it crashes, we'll cry," adds Fidel.

"We were thinking, what is it that Nintendo specifically has done to get so many people here excited to stand in line for Amiibo?" Caitlin ponders. "The answer is nothing. They're literally like, here's a thing. Are you gonna buy it?"

I Totally Did Not Realise That Amiibos Were This Popular

Fidel hasn't queued for Amiibo before, but he's got most of them. "I'm just missing the hard-to-get ones," he says. "I'm not getting the basic ones, they will be in stuck forever. But Marth… that's one that got real for a lot of people. Everyone likes Marth but they only made like three of them for the whole country." Both he and Caitlin are massive Fire Emblem fans.

Suddenly, the queue starts moving. People brandish their IDs. Sales are limited to one of each character per person, the security guard at the door keeps repeating. I just hope they have got enough in stock.

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This post originally appeared on Kotaku UK, bringing you original reporting, game culture and humour from the British isles.


Comments

    I was at the shops today and had a bit of a look for Amiibos. Each shop I looked in had a few left, but not many. Saw Pikachus, Links, a Rosalina and a Mario in the shops I looked in.

    So you can find them if you look hard enough, but yeah they seem to be pretty scarce.

    “The main reason why people are here is for the special exclusive retailer ones,”
    "This is literally the only store in American that has all of them, you don’t have to purchase them online or from Target, Gamestop, Best Buy, whatever.”
    Holy shit I am so glad we are not America. Stupid bullshit.

    Sales are limited to one of each character per person, the security guard at the door keeps repeating....except this. This is good. We need this here.

    I had a look around the last two days, only saw some Links (which I hadn't got yet) and a Mario.

    Heard someone saying at a Big W they worked at, they got 120 Amiibo in boxes on the 29th, all were gone in 15 minutes from the queues outside :(

      It's not hard. Go into your local EB shortly after the next wave is announced and pre order the ones you want.

    I'm probably gonna cop some flak for this, but I really can't understand why these kids toys are so uber popular. Don't you feel even a little embarrassed when you buy them?

      Not at all. Who says they are for kids anyway?

    You know, it's interesting - I'm a big Nintendo fan, but have never been into figurines and stuff so I wasn't interested to begin with. I thought yeah, might get some of the ones I really like, like the fire emblem characters. Then, when I heard that they were discontinuing some and some were rare, including Marth...

    I now have one of each for a complete set in boxes plus a few extras out of boxes for use. The next waves are preordered at several stores to make sure I get them all.

    I regret nothing. Yet. My wallet does though.

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