Sony Australia has just announced that Spotify, a premier music streaming service with over 15 million paying subscribers, is now an exclusive partner with Sony, meaning that Spotify will integrate with a new service called 'PlayStation Music', replacing the current Music Unlimited service.
How does it work? Simply put, PlayStation Network users will be able to link their Spotify accounts to the new PlayStation Music service, meaning that users will be able to subscribe to Spotify through the PlayStation Music service.
PlayStation users will be able to access their existing playlists, search for curated playlists and generally get access to all of Spotify's services through the PlayStation Network. Additionally, PlayStation 4 users will be able to play Spotify in the background while playing games. As a Spotify subscriber myself, that's pretty cool.
"We are incredibly honored to partner with Sony and PlayStation to give gamers around the world an amazing experience wherever they listen to music," said Daniel Ek, CEO and Founder, Spotify. "As a gamer and PlayStation 4 user myself, I’m super excited to be able to soundtrack my FIFA 15 Arsenal matches later this spring."
"This partnership represents the best in music and the best in gaming coming together," added Andrew House, President and Group CEO of Sony Computer Entertainment Inc. "We’re thrilled to make Spotify the foundation of our strategy with PlayStation Music."
It feels like a partnership that makes perfect sense. Sony's previous service 'Music Unlimited' was simply unable to compete with Spotify, a dedicated, definitive music service. Having Spotify available on the PlayStation Network, integrated to fit the PlayStation's infrastructure, is a genius move. Increasingly it seems as though both Sony and Microsoft are starting to understand that consumers don't want to sign up for brand exclusive services unique to each console, they just want access to existing services on the same box.
Great move by Sony.
Music Unlimited will close on March 29 in anticipation of PlayStation Music's launch in Autumn 2015. You can sign up for updates on the new service here.