The Apple Store Line That Could Kill You. Literally. 

The Apple Store Line That Could Kill You. Literally.

I will never complain about waiting in line ever again. Earlier this month, stores across Japan offered "lucky bags" (福袋 or fukubukuro), which typically contain an array of items at a discounted price. In the past, you didn't know what the fukubukuro contained, but more recently, at many stores, you do.

Picture: sIystone

The Apple Store lucky bags are priced at 35,000 yen (around $360) and come in nifty backpacks with special commemorative tags. At Apple Stores, you don't know what the lucky bag will contain, but as Togetter points out, a limited number of them had a MacBook Air as well as Beats Wireless and Apple TV, among other goodies, making the lucky bag a very, very good deal.

Even if you don't get the laptop, the bag might have an iPad Air 2 or an iPad Mini 3 as the main prize. This year, the most "unlucky" of the bags come with an iPod Touch.

It's a gamble, but that's why these folks in Sapporo, Japan, lined up January 1 in front of the Apple Store.

The day started out optimistically enough, with a line of around eight people by about 4.30pm. The lucky bag was to go on sale January 2, so these folks planned to camp out over night.

The Apple Store Line That Could Kill You. Literally.

Picture: misor_cross

So much hope. So much optimism.

The Apple Store Line That Could Kill You. Literally.

Picture: misor_cross

Even if the temperature was -2 degrees celsius. Sapporo residents are certainly familiar to heavy snow and harsh winters, but still, sitting outside on the pavement in this weather is not for the faint of heart!

The Apple Store Line That Could Kill You. Literally.

Picture: buckedplatypus

When it started snowing that evening, Apple Store employees did bring cans of hot corn soup to give out to those waiting in line.

The Apple Store Line That Could Kill You. Literally.

Picture: misor_cross

And it kept snowing.

The Apple Store Line That Could Kill You. Literally.

Picture: gottyann5

And snowing.

The Apple Store Line That Could Kill You. Literally.

Picture: Nishimurake0609

The Apple Store Line That Could Kill You. Literally.

Picture: RYoTa_AToyr_111

It got down to minus 8 degrees celsius.

The Apple Store Line That Could Kill You. Literally.

Picture: buckedplatypus

A security guard kept an eye on those waiting in line, presumably making sure everyone was alive, er, doing ok.

The Apple Store Line That Could Kill You. Literally.

Picture: labuld

Bundled up folks covered themselves with makeshift tents.

The Apple Store Line That Could Kill You. Literally.

Picture: 1179ing

As it got worse, some of those waiting joked on Twitter that waiting for the lucky bag might cost them their lives.

The Apple Store Line That Could Kill You. Literally.

Picture: wknboxing

Thankfully, it didn't.

The Apple Store Line That Could Kill You. Literally.

Picture: kinnryuu726

I hope each and every one of these individuals got a Macbook Air.

But they didn't. Here's the contents of one brave individual's lucky bag: an iPad Mini 3, among other items.

The Apple Store Line That Could Kill You. Literally.

Picture: misor_cross

The Apple Store Line That Could Kill You. Literally.

Picture: misor_cross

This isn't a first. It snowed last year in Sapporo too, when people lined up at the Apple Store too. And next year, it will probably snow again. See you in 2016!


Comments

    Meanwhile, homeless people do this throughout winter because they don't have a choice...It baffles me why people go to such levels for a phone. They're probably gonna replace it next year and chuck out their old one like it's nothing.

    Throw away society, it makes you wonder how long can we continue throwing stuff away for before we must throw ourselves away :)

      I think we already have thrown ourselves away.

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