With news that Netflix is launching here in Australia on March 24, both the PlayStation 4 and the Xbox One are touting their own Netflix functionality.But the Xbox One has landed the first strike, announcing that its own Netflix app is available for download as of today, ahead of the launch.
Perhaps more importantly, Microsoft is giving away three months of Netflix free with new purchases of the Xbox One.
It makes sense in terms of Microsoft's broader strategy for the Xbox One: the idea of making it an all-in-one media box for games, television and music.
"Netflix is one of the world’s premiere entertainment services which we have had a long association with around the world, so we’re thrilled to announce this partnership on Xbox in Australia," said Microsoft's Jeremy Hinton, in a statement. "The introduction of Netflix will further cement our dedication to being the number one entertainment platform in Australian living rooms. In addition, the Netflix app is a perfect fit for Xbox One, allowing users to make the most of the console’s features and benefits, such as Snap, while they watch and play what they want, when they want."
Apparently the three months deal is limited to certain retailers and will be available for a limited time. We've contacted Microsoft Australia for further details and will update when we hear more.