No, no. Not every burger restaurant in Japan is like this. Too bad, huh?
The Lotteria in Tokyo’s Ikebukuro is… different. One floor of the restaurant is reserved for anime collaborations and covered in whatever show (or game) is being promoted, whether that’s Sword Art Online, Fate stay night, or The Idolmaster.
Not only are walls covered in anime art, but there are usually special themed meals and sometimes even manga or light novels you can read free of charge. These collaborations kicked off in 2013 for the Madoka Magica movie, and in comparison, the Madoka floor looks rather tame, almost quaint, by today’s standards.
Picture: Tou_2414
Since then, there has been a steady rotation of other anime-type characters to cover the walls, giving this fast food restaurant a unique atmosphere.
The characters are designed up in Lotteria uniforms, and the restaurant has special, limited goodies on sale, too. Even the sign for the men’s and women’s restroom gets switched out.
Here’s The Idolmaster:
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Picture: HibikiUsamin
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And Sword Art Online:
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And here’s Fate stay night:
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And once again, The Idolmaster:
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Comments
6 responses to “Tokyo Hamburger Restaurant Covered In Anime ”
Dammit this isn’t helping my desire to go back to japan! :p
Japanese government shutdown AnimeTake 🙁
That is a lot of photos. And this is just a curiosity/nitpick, I guess, but is ‘hamburger restaurant’ like, regional dialect? I mean, it’s pretty much a McDonald’s, and wouldn’t you just call that a fast food place, or takeaway or something?
Pedantic, but I’ve been proof reading all day, and it’s getting to me.
It is regional dialect. The words for fast food in Asian languages very specifically apply to the importation of American fast food as a concept and business model.Places like Lotteria, Mos Burger etc are fast food places as you put it, but people seldom describe them as such over there, outside of discussing the industry as a whole. Hamburger restaurant would be what I’d say in Japanese/Mandarin/Cantonese/Korean.
The more you know! Thanks dude.
You’re welcome. A lot of it has to do with the fact that fast food, by its literal definition means very little over there due to the prevalence of street vendors, hole in the walls and general attitude towards food makes a lot of it fast and easy, but doesn’t have the same connotations as American fast food being junk food, unhealthy etc.