Didn't you know? Pikachu friggin' loves ketchup. And now, a major Japanese ketchup maker has roped in that electric rodent to help promote the stuff.
Kagome is rolling out a "I Love Pikachu's Ketchup" campaign, complete with instructions on how to draw the character on a Japanese rice omelette. In case you are curious, like so:
Or, you can try to snag a rice omelette plate shaped like Pikachu's face or a Pikachu plush toy with the character holding a bottle of ketchup (there are only a thousand of each).
An artist's mock-up, but how cute is this?
Pikachu has appeared on a lot of products in Japan, but as far as I know (and do correct me if I'm wrong!), this is the first time the character has sold ketchup.