Bethesda Is Advertising Fallout... On Tinder

Bethesda Is Advertising Fallout...On Tinder

Vault Boy hopes you're willing to swipe right.

Bethesda Is Advertising Fallout...On Tinder

Reader Jason Mol sent us a curious screenshot earlier today of a profile he came across while using dating app Tinder. Turns out, Vault Boy himself is on the service. Apparently he's age 25, and if y'all hit it off together, who knows, maybe you can be the next Overseer? But let's just see how it goes, first.

Now, joke Tinder profiles are a dime a dozen -- anybody could have made this profile. Thing is, it's actually official. Bethesda made it. They're advertising the profile on official Fallout channels, like the Fallout Twitter page. There's even an associated hashtag for this called #dateadweller, where you can learn HOT TIPS like how high charisma might be useful in the dating scene.

[In this second screenshot, Fallout seems to be advertising same-sex relationships...using screenshots of a game that doesn't actually allow it. Err.]

Jason Mol tells us that when you click on the profile on Tinder, it actually takes you to a download link for the Fallout Shelter; there's nobody actually waiting somewhere, talking to people. That would have been neat.

Folks around the web have slowly started to come across the profile themselves, and are nominating people for the #dateadweller tag:

Butch is cool. But what about this gal?

Bethesda Is Advertising Fallout...On Tinder

Follow your hearts, wastelanders. Or at the very least, be sceptical of Vault Boy. I hear vault guys just like to hit em and quit em.


Comments

    TIIIINDERRRR!!!
    @MARKSERRELS

    Those ads on tinder... never worked. Surprised Bethesda would stoop to this level.

      Are you serious? There is nothing better than seeing a game you like every direction you turn. It's funny, it's impacting. Every time I am in town, I see a bus with the pip-boy sticking his thumb up to me with that damnably charming smile of his.

      My only hope is that when HL3 is announced they will spend all their forecast profits on marketing alone. Why? Because I love my culture being forced upon other people.

    McDonalds is doing it as well. Cant escape it anymore!

    I'd totally swipe right for Moira. She's the best.

    I always wondered how tinder made money. Ads. Make sense.

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