Hearthstone has changed the way the industry looks at collectible card games, but it's also insanely profitable for Blizzard and Team 5.
The information is part of the latest digital card games report from SuperData Research, revealing that the Little Free To Play Card Game That Could is now generating, approximately, an absurd US$20 million a month. "Blizzard’s first digital card game has deep mechanics, but it is more accessible and streamlined than long-running games like Magic: The Gathering," the market researchers said.
SuperData has coined Hearthstone's success as history repeating itself. "In 2004, World of WarCraft became the MMO to beat thanks to a combination of the popular WarCraft IP and gameplay that was more accessible than existing MMOs."
A major key was Hearthstone's launch on mobile phones and tablets, with SuperData saying the game's monthly revenue soared by 31%. "Hearthstone has heightened consumer expectations for digital card games. Publishers now need to account for the fact that Hearthstone is many players’ entry point to the genre."
Question for Blizzard now: can Overwatch be their next Hearthstone?