Google Has A New Logo And It Actually Looks Good

Google Has a Brand New Logo, Here It Is

Here is how the internet works: you create a new logo, a new design. You change something people are used to and everyone hates it. This is the way of the world.

Google has a new logo. It's defying this rule. I like it. It looks really cool.

Here is the marketing bollocks explanation for the change:

Today we're introducing a new logo and identity family that reflects this reality and shows you when the Google magic is working for you, even on the tiniest screens. As you'll see, we've taken the Google logo and branding, which were originally built for a single desktop browser page, and updated them for a world of seamless computing across an endless number of devices and different kinds of inputs (such as tap, type and talk).

What the hell is an 'identity family'? These people sure have to invent ways to justify the money they're making.

It's not really game news, but it reminded me of the time THQ changed its logo and everyone got angry for some reason. Everyone hated it. I kinda hated it. But Google's change? I feel like it's really nice. Makes sense.


    The new logo is in line with Alphabet font/styling.

      I don't understand your comment.
      Google's previous logo was using a serif font and the new one uses an equal-thickness blocky San-serif font.
      So what do you mean?

      EDIT: Thankyou for the replies clearing up my confusion. I did not know of the parent company. :)

      Last edited 02/09/15 12:37 pm

        Alphabet is the new company name google is using to separate their Google and non-google products.

        Alphabet is Google's parent company now.

        Edit: Ninja'd.

        Last edited 02/09/15 10:46 am

    I don't really like it. Unless Google has changed markets to selling children's toys and clothing, then it's alright. It also looks a little too much like Comic Sans.

      Yeah, my thoughts exactly. WTF would you want a font that looks like comic sans for your logo. Google just bought the farm.

      That is exactly what I thought too. Especially the comic sans bit.

    I am mixed on this.
    When I first saw the logo I thought it was dumb. It gave Google the appearance of a children's product. But upon watching the video I understand the need.
    I still don't like it, but I get the change.

    I feel like google GETS ME now...

    I love you google, you've made me a better person

    Last edited 02/09/15 10:51 am

    Phenomenal waste of money. But given that they pay virtually no tax, it's not really a problem.

    Its pretty hard to make such a silly made up word look good, no matter what font you choose.

      It's derived from googolplex isn't it?

    That looks good? I really don't want to see wht the author considers bad...

    I thought it was just another one of those Google Event things where it is changed for a day.

Join the discussion!

Trending Stories Right Now