Let’s Try To Decipher Activision’s Destiny Puffery

Let’s Try To Decipher Activision’s Destiny Puffery

Here is a coded message from Activision, sent via press release this morning:

SANTA MONICA, Calif. — (BUSINESS WIRE) — Bungie and Activision Publishing, Inc., a wholly owned subsidiary of Activision Blizzard, Inc. (NASDAQ: ATVI), announced today that Destiny: The Taken King broke the record for the most downloaded day-one game in PlayStation history and set a new day-one franchise benchmark for both total players and peak online concurrency, surpassing the original Destiny launch day last September, which was itself the biggest new video game franchise launch in history.

Destiny: The Taken King is officially the most downloaded game on day-one in PlayStation history and set a new benchmark for both total Destiny players and peak online concurrency on day-one, so it’s safe to say the Destiny franchise continues to gain momentum,” said Eric Hirshberg, CEO of Activision Publishing.

There are words here, but I can’t figure out what they mean. Perhaps it’s an ARG? Or a secret code that will lead us to hidden chests on the Dreadnaught? If you can decipher the message, let us know in the comments.


All The Ways Activision Is Avoiding Saying What Destiny Actually Sold

The Cheapest NBN 1000 Plans

Looking to bump up your internet connection and save a few bucks? Here are the cheapest plans available.

At Kotaku, we independently select and write about stuff we love and think you'll like too. We have affiliate and advertising partnerships, which means we may collect a share of sales or other compensation from the links on this page. BTW – prices are accurate and items in stock at the time of posting.


15 responses to “Let’s Try To Decipher Activision’s Destiny Puffery”