Let’s Try To Decipher Activision’s Destiny Puffery

Let’s Try To Decipher Activision’s Destiny Puffery

Here is a coded message from Activision, sent via press release this morning:

SANTA MONICA, Calif. — (BUSINESS WIRE) — Bungie and Activision Publishing, Inc., a wholly owned subsidiary of Activision Blizzard, Inc. (NASDAQ: ATVI), announced today that Destiny: The Taken King broke the record for the most downloaded day-one game in PlayStation history and set a new day-one franchise benchmark for both total players and peak online concurrency, surpassing the original Destiny launch day last September, which was itself the biggest new video game franchise launch in history.

Destiny: The Taken King is officially the most downloaded game on day-one in PlayStation history and set a new benchmark for both total Destiny players and peak online concurrency on day-one, so it’s safe to say the Destiny franchise continues to gain momentum,” said Eric Hirshberg, CEO of Activision Publishing.

There are words here, but I can’t figure out what they mean. Perhaps it’s an ARG? Or a secret code that will lead us to hidden chests on the Dreadnaught? If you can decipher the message, let us know in the comments.


All The Ways Activision Is Avoiding Saying What Destiny Actually Sold


    • I would be extremely interested to know if this counts people who only downloaded the “patch” or if it only counts people who actually paid to access the actual content. The fact they’re not saying this is purchases, just “downloads” implies the former.

  • “Activision is awesome, look at what we did. Destiny Taken King $$$$$$$$$$$$. Remember NASDAQ: ATVI $$$$$$$$$$$$$$$$$$.”

    I’m pretty sure is what they said.

  • This statement is not very straight forward. Are they classing the DLC as a game? also, are they counting people who downloaded the patch in that count?
    I just find it hard to believe, I know a good chunk of my destiny friends refused to get it, as with a lot of others I’ve seen on various forums. That being said, they are all xbox players, so that might be why its only refferring to PS

    • It’s definitely a statement just aimed at corporate America basically saying “You need to get shares up in this here business yo.”
      And that’s business with a bu$ine$$ and gold braces.

  • Translates as: “I’m about to go out the back and snort a line of cocaine off the top of a midget-dressed-up-as-a-World-of-Warcraft-Gnome’s head while wearing my Brioni suit and quietly humming ‘God Save the Queen’ as I shit solid gold nuggets into my chalace shaped like a Skylanders Dark Portal held gently in the mouth of a German Shepherd called Riley.”

    Jesus, I spent time thinking about this. I need a weekend.

  • I am sure it has something along the lines of – thanks for buying the game because if you didnt we could just bend you over and take your toys away from you

  • Cue Destiny haters to yap on about how it is the worse computer game crime that has even been. Meanwhile, in other related news, man there is just so much content in this expansion pack, those idiots complaining about it not being worth (almost) the full price of a game, are thoroughly wrong.

    just so much to do…

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