It's not Mario creator Shigeru Miyamoto. It's not Wii mastermind Genyo Takeda. It's the company's former Managing Director and current Nintendo Human Resources head Tatsumi Kimishima.
Nintendo's previous president, Satoru Iwata, passed away earlier this year.
Kimishima was Nintendo of America's president from 2002 to 2006 and succeeded by Reggie Fils-Aime. Prior to that, he worked at Sanwa Bank in Japan for nearly three decades. He was also the Chief Financial Officer of the Pokemon Company and later, the president of the company's US arm.
Starting September 16, Kimishima's role as Nintendo Co. Ltd.'s representative director is effective.
Top photo: Bloomberg via Getty