It probably makes sense when you think about how much money Call of Duty actually makes, although it's probably not what I would have picked for overall community engagement.
It's the latest survey from market researchers Nielsen who, as reported by Gamasutra, have ranked Call of Duty: Black Ops 3 as the most anticipated game for the rest of the year based on a range of metrics.
Those metrics reportedly include consumer rating, awareness, purchase interest and other things that Nieslen isn't talking about. Games are rated on a percentage scale out of 100, with the percentage showing "how strong the overall anticipation level is for the title, relative to the pre-release anticipation levels of all previous titles that released on the platform(s)".
Basically, that means the 98% of people who Nielsen rates as wanting Black Ops 3 is more or less a measurement of those who bought into Advanced Warfare last year and their excitement for this year's iteration.
Second on the multi-platform list is Fallout 4 (95%), which would probably top the list if engagement for Fallout Shelter was measured -- and also if there was some way to gauge activity on social media and forums. Assassin's Creed: Syndicate magically appears third on the list with an anticipation rating of 95%. Free beer at PAX from me if you have a credible explanation on how the wizardry worked there. (Stories involving dice rolls do not count.)
As for platform exclusives, it's largely what you'd expect. The Uncharted re-mastered collection leads the way for the PS4 with a 79% rating, perhaps quelled somewhat by the desire for remasters. Halo 5: Guardians has the highest anticipation rating of any title with 100%, although that's undoubtedly influenced by Halo 5 being the main game you'd actually bother buying an Xbox One for.
StarCraft 2: Legacy of the Void has a high 91% rating, perhaps reflective of how much fans are looking forward to seeing the conclusion of the RTS space opera that has been ongoing for over a decade. Yoshi's Woolly World has a 91% rating of its own for Wii U, while Dragon Ball Z: Extreme Butoden is tied with The Legend of Zelda: Tri Force Heroes for upcoming 3DS titles.
I find it a little interesting that Rise of the Tomb Raider wasn't included in the Xbox One exclusives, given that it's not launching on PC until next year, and the way the figures works out means anticipation is apparently greater for Need for Speed than Star Wars: Battlefront.
I suspect it's more a case of "do I think this game is going to be better than the one previous" rather than "do I think this is the game I absolutely want and will totally take a week or two off work to binge", because I can't find any other reasonable excuse for AC: Syndicate being that high.
Either way, they're market figures. The rest of the world often works in a way that doesn't entirely make sense when translated to video games, although at least it's right that almost everyone and their dog is a bit keen on Fallout 4.