With all the talk of televised leagues, live events and millions of dollars in prizes, it's no surprise that organisations are considering elements of health and how they can be used to improve a gamer's performance. Don't drink 2 litres of Coke a day. Living off chips and chocolate is bad. Try and avoid alcohol 24/7. You know, that sort of thing.
But Red Bull are keen to go one step further. In a post on their careers site, a line was included that indicates the energy drink's intention to rapidly expand the reach — and professionalism — of their eSports operations.
The job listing is for Red Bull's program director of eSports, an executive-level position that will be responsible for building "successful media ventures", the production and management of Red Bull's eSports events (such as their various Battlegrounds tournaments) and monetising the audience.
A lot of the requirements are awfully similar to the GM of eSports position Time Warner are advertising for, although there's an absence of notes relating to broadcast mediums and experience that would prevent me from reading too far into the description.
One thing Red Bull wants that Time Warner doesn't, however, is for their new eSports head to focus on improving "professional gamer talent", as opposed to simply finding it. "Partner with Red Bull Sports and High Performance teams to institute innovative performance improvement models, training techniques and technologies that increase the success of Red Bull eSports athletes and teams," the job page says.
Working alongside Daniel Ricciardo might be a touch difficult given the problems Red Bull is having finding a new engine, but maybe there's a chance that a Red Bull-branded StarCraft or League of Legends player could learn some tips and tricks off former RAAF Hornet fighter pilot Matt Hall.