Some Real Talk From Pewdiepie About YouTube Red

Some Real Talk From Pewdiepie About YouTube Red

YouTube's biggest star Pewdiepie weighs in on YouTube's upcoming subscription service over on Tumblr, and he's got some healthy dose of realism for everybody.

While Pewdiepie understands that folks are wary of YouTube's new plan, he says it's worth remembering that Red is the direct result of how people choose to consume the internet without ads. Naturally, YouTube has invested in alternate means of making money, Pewdiepie suggests.

Pewdiepie writes:

YouTubers lose about 40% of their ad income.

Personally, I'm OK with if you use adblock on my videos. Ads are annoying, I get it, I'm not here to complain about that.

But for smaller channels, this number can be devastating.

Despite this, it seems that many people's general attitude towards Adblock is very open loose.

Here, Pewdiepie shares a number of screenshots of fans who speak highly of Ad Block. While he doesn't berate them for doing so, here's his response:

I think what many people still don't realise is that:

# YouTube Red exist largely as an effort to counter Adblock.

# Using Adblock doesn't mean you're clever and above the system.

# YouTube Red exist because using Adblock has actual consequences.

Makes sense to me. The only uncertainty is this: does YouTube Red actually offer something worth paying for? We'll have to wait for the launch to find out.


    I have anyone i am subbed to white listed so ads will play on their videos and they get money for it. Most people wont do this as it requires installing extra extensions to get it to work.
    If you could block or ban certain channels using YouTube Red, then i wouldn't mind paying to block of all Pewdiepies and other channels who create terrible content.

      I've white listed YouTube itself; if I don't think the video is worth watching a potentially 30 second long ad for I don't watch it. Pretty simple really. Other sites I use adblock because I have to; the amount of ads actually impacts the performance of the webpage (not sure why, my PC is pretty decent) to the point where some websites break if I don't use adblock; that's when I've got a problem with ads.

      It is weird as I understand what he is saying and youtubers revenues are being impacted by ad blocks, however technology impacts everything. Netflix destroyed blockbuster, Streaming music impacts records sales, youtube and twitch results in declining TV viewership, PayTv was the first adblocker for television, remote technology makes driverless trucks on mine sites, online news replaces newspaper etc.

      It is good that if you are a fan, you persevere with ads so that the creator can make some money.

      Life and industry always moves forward, and some jobs become redundant. Maybe youtube has been a great career for those early enough to get in at the ground floor and moving forward it is not going to offer as much money as before. I tip my hat to people that have monetised content to make millions, but that does not mean protections need to be adopted to continue to make millions, the market will sort out the value over the long run.
      It is not as though people are stealing content, they are using legal software to stop ads.

      I run adblock because I hate ads.

      I also want to support the channel but without ads, so why not just adc a subscription service that one subscribed disables all ads. I would happily pay, and in fact am already subscribed to vessal basically youtube red because a few of my favorite channels use it.

      If you don't want to pay, force people to watch ads and stop anyone using adblock using the site, but give people the option to pay so they don't have to sit through ads.

      Last edited 30/10/15 7:02 pm

    We know the consequence of using AdBlock - YouTubers do lose revenue because the ads are not shown.

    But if YouTube and other sites didn't cram 10,000,000 ads in our face we'd be more tolerant of the ads.

    The problem is not us AdBlock users. YouTube and others need to look in the mirror and admit they have the problem, not us.

      To be fair YouTube is more generous than the minimum legal requirement, which is a big deal for a company like this. There is room for improvement but the fact they put a skip button on the ads is a pretty positive sign (as I understand it the unskippable ads are something the channel admin controls, not YouTube itself).
      Ultimately ads suck enough to want to turn them off no matter how you do it. There's no way around it. I'm looking at a Halo 5 ad right now next to this text box. From a user perspective the 'fair' solution is for Kotaku to put a link down the bottom of the page that says 'if you would like to help us, please view these ads'. However that's not going to pay the bills.

      I use AdBlock all the time. I use it by default since I simply can't trust an unknown website to not sell ad space to malware. I just don't lump all web based advertising into one yes/no choice. I get ads on Kotaku, YouTube, pretty much anywhere providing me with content. I put up with Kotaku's 'Elsewhere on the Web' crap even though I don't have to because as obnoxious as it is it pays Mark to write content worth reading. I'll complain to them because it's obnoxious and frankly they're better than that, but I won't turn it off unless it starts presenting a security risk or turns into truly awful pop up junk.

        There is room for improvement but the fact they put a skip button on the ads is a pretty positive sign (as I understand it the unskippable ads are something the channel admin controls, not YouTube itself).

        This is the thing though. Some ads on YouTube cannot be skipped. Granted, the longest I've seen is three minutes long but the fact the skip button was not there made me take YouTube out of the whitelist.

          Maybe it's just the shows I watch but I almost never encounter those ads. I can think of maybe three times it's happened over the past year. In those cases I turned off the video. By watching it with AdBlock on you're sending the wrong message. They'll interpret that as you being filthy no good pirate that's beyond all reason long before they stop to think maybe they're at fault. By not watching the video I'm sending them an undeniable statistic - a person who encountered the unskippable, obnoxious ad turned around and went somewhere else. That's the stuff they pay attention to. Those are the stats that they need to package up and sell to advertisers, so if I screw with that they have to respond.
          It's pretty rare for YouTube to have must watch material so it's not like you're missing much by making a stand.

            By having adblock, what I'm saying is that I want to watch their content, I just don't want to put up their the goddamn ads. If they hear something different, that's their problem. It's not my job to tell them how to interpret statistics. Likewise, by not watching the video, they might think you're just not interested.

            In the end, what it comes down to is that the internet as a whole has ruined us for ads. Users are doing what they can about that by just not allowing ads on their computer. How the industries respond is entirely on them, not us

              Ads kept things free for users. The industries response is like you tube red. Pay walls.

                Right, and then there's be a back and forth over whether or not that's the right decision for a long time. How will that happen? Either users will subscribe or they won't, and it'll be decided that it's a failure or a success. Personally I think YouTube Red will see little to no traction and people will keep using Adblock

          Nothing worse than an unskippable ad on something short you wanted to watch. I just quit the tab and nobody gets any views.

        Unfortunately, I needed to resort to allowing adblock on Kotaku because the ads being shown were actually slowing my browser down to a crawl and made it barely useable. Similar but slightly different story with twitch...I wasn't minding ads there, until the ads actually started crashing the stream or crashing the browser completely, which forced me to refresh/restart and of course make me sit through the ads again. I needed to turn adblock on in yahoo mail because whenever I logged out it was filling my screen with giant pop-ups.

        If the site is providing me with content I enjoy, I do try to support them by disabling adblock on those sites, but when those ads are ruining my experience, that's where I draw the line.

        And of course as you mentioned, there are a lot of dodgy sites out there that have even dodgier ads plastered all over them, and I don't want to run that kind of risk.

      Exactly. And what is wrong with Youtubers using Patreon instead of monetising by stealth? It's like the difference between a street performer having an upturned hat in front of them and having that hat shoved in your face as you walk past.

      Gonna support this. Allowing a company to over-ride user ad preferences is a critical flaw in the system. I'd like to think most people are okay with watching ads that tie in to their interests, you know, because it's interesting to them.

      For example. I don't own a car, I have no need for one. So why do I get the same car ad three times in a row? Then a car insurance ad... Then the same car ad twice again? My preferences have 'cars' 'trucks' and 'insurance' specifically disabled because there's no point, it'll just waste my time and anger me.

      To put it in context, Call of Duty: Black ops 3 playing four times in a row? Despite my apathy towards the franchise, it was a relief. I actually cared a little about the subject matter, so I was interested... Enough I went and looked at the game on Steam. If it wasn't being released so close to Fallout 4, I would have bought it. I put it on my wishlist to remind me to buy it.

      Sure, some people will use adblock on principal, and it's their right... But I think you'd whittle down that 40% if you showed people ads they actually might care about.

      I think a larger part of the problem is that advertisers today rely on methods that elicit very strong reactions in people through repetition, disruption, and the inability to avoid them. Moreover, because of this advertisers become unimaginative and lazy, and as a result their products become boring and ultimately hated by viewers.
      But repetition, disruption and forced viewing aren't the only ways to advertise successfully, they're simply the cheapest methods. This is what needs to be reconsidered.
      Corporations and advertisers need to start thinking outside the box and come up with newer and better ways to talk about their products; sponsor more interestingly relevant and contextual content that fits in with the product being advertised; engage audiences in more meaningful and active ways; offer giveaways; basically, change up the current system and tailor it to the internet medium. They've basically taken the existing TV model and have plugged it into the internet because they think that's going to continue working without too much expense, but the internet is an entirely different beast and it needs more dedicated research and more considered execution.

      Also Im pretty sure Google was wanting to do a paid subscription regardless of the state of ads and ad blockers. Its direct money into their pockets regardless of how much you use youtube

      Therein lies the ultimate problem, really. A product like Adblock wouldn't exist if ads weren't a problem for many people. But they are, so it does.

      Instead of complaining about it, they need to take a step back and think about why the product exists in the first place.

    "# Using Adblock doesn’t mean you’re clever and above the system."
    Wait, what? People use adblock to feel clever? I thought people used it because ads suck.

    before adblock youtube was basically unusable for me, 1 minute unskippable ads on 10 second videos is retarded, and there's many other examples of retardation.

    before adblock almost never used youtube.

    I don't have a problem with relevant ads, or ads at the beginning or end, what I have a problem with is the constant interruptions ads cause during media, every 5 mins in some cases, and most of the time they're much louder then what your actually listening to. I once had to sit through the same ad 4 times before resuming my media, at which point adblock got installed.

    Oh and I've got a problem with this idiot too. But thats another story. YouTube celebrity indeed, pfft

    Last edited 30/10/15 2:21 pm

    Using Adblock has actual consequences.
    Let's hope that this truth flows in both directions.
    Ads, in and of themselves are not bad things, but many advertisers on the internet seem to use the most annoying types of ads available; the pop-up, the fullscreen expander, the auto-play video, or the re-direct ad.
    These are the reasons I use Adblock. If I have to make an action to stop an ad interrupting what I was doing, that is unacceptable, just as are telemarketers calling during dinner, or door-knockers.

    I'm just concerned that YouTube Red is going to have to over compensate when justifying it's existence. If it's just YouTube without the ads and a handful of extra luxury features that's brilliant, I'll actually consider signing up for it, but it's copping the sort of criticism that leads to roping off content and re-labeling it as premium content. If PewDiePie puts out three videos per day now, and YouTube pay him to make one video per day a YouTube Red exclusive in order to convince users YouTube Red is worth their money, he's probably going to achieve that by continuing to release three videos per day and simply marking one as a YouTube Red exclusive. Not because he's a lazy jerk, but because these guys struggle to release a constant stream of content as it is. If he could produce another video per day he'd probably be doing it already.

    It would be one thing if YouTube content was free and a premium section was the only way they made money, but the videos aren't free they're ad sponsored. The people out there doing the right thing and not using AdBlock are already supporting the creation of new content. Theoretically they're doing just as much to support the content creators as YouTube Red will. I'd hate to see people who don't subscribe to YouTube Red punished. Frankly I think it'd be bad for YouTube as well since the response to users feeling punished will almost certainly be to use AdBlock to stick it to a hostile system.

    I'm happy to whitelist sites that are unobtrusive with their advertising. YouTube is far from unobtrusive, so it stays blocked atm.

    Seems a fairly entitled viewpoint to believe that people deserve to be marketed to and that other people deserve to earn money off of that advertising. Consumerism in any format shouldn't be mandatory...

      Wouldn't the entitled viewpoint be that you deserve to view their content for free with no strings attached regardless of the content creators wishes? You wouldn't call them entitled if they asked you for a dollar to watch the video, so why would you call them entitled just for asking you to watch a pre-video ad instead of paying?

      [Edit: For the record I hate the idea that it's fine to put up a giant ass billboard that I can't avoid. It's just in this case I can avoid it.]

      Last edited 30/10/15 2:44 pm
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    I think that ads on the net are double dipping. I can tolerate ads on TV or radio because I'm not really paying for TV/radio other than the initial cost of the device. But for internet, I have to pay for ISP and then I have to sit through ads? If internet access was free, then I may tolerate ads on the net.

    Some people pay internet by the megabytes (mobiles especially) - ads use up some of that bandwidth. So in effect, people are paying to download ads.

      That's basically saying "I paid for the ticket that got me into PAX, so all the products on the stands should be free".

      You've paid an ISP for access to their infrastructure that connects you to a global network of content. Some of that content is free, some of it isn't. Your ability to access it has absolutely no impact on that.

      Edit: Why the down vote, @greenlego? This is a discussion area. Discuss! Be compelling. Change my mind.

      Last edited 30/10/15 6:01 pm

        If we use your analogy, then putting ads on youtube is like if you had to sit through ads before you do anything at PAX - you want to use the toilets? Watch some ads first. You want to play a demo? Watch some ads first. Want to attend a keynote? Watch some ads first. And by ads, I'm not talking about game trailers, but ads for something different, like home contents insurance or something (that isn't related to gaming)

        So buying a ticket into PAX and expecting everything on stands to be free isn't the same analogy.

      LOL! Nothing is free.

      Oh and your TV analogy falls flat when you consider all the energy you have to pay for to power your TV while you watch those ads.

      Last edited 30/10/15 4:16 pm

      I bought a car I should get petrol for free.

    I still get ads on my tablet, but what many find annoying are the really long, unskippable adverts!

    That and when casting YouTube, adverts seem to always play at max resolution? My internet struggles to load the really loud advert making it take even longer!

    I think a lot of the good points have been raised already. The price point still seems way too high. I am another person that wants to support creators I like

    The quality of YouTube advertisers are pretty bad though. I'm sure ads like the abs shortcut guy that can't chew with his mouth closed or the Lamborghini "knowledge" guy have driven thousands of us to Adblock

    I also think this will end up like Foxtel where they will keep charging us and putting ads in as well.

    I wish there was a way like humble bundle to let you slide your payments around between the channels you watch. Don't think it's fair that a 1 min awesome animation that took the creator weeks to make is equal to 1 min of a let's play stream

    It's pretty simple.

    Viewing content on the web is a transaction. You consume the content provided to you, and your 'payment' to the supplier of the content is ad revenue.

    Ads can be obnoxious and annoying as all hell, but sites like Kotaku for example, I have no problem with.
    Youtube's ads are far, far less obnoxious and invasive than they could be, I'm more than happy to 'pay' for my content by watching them. Using something like adblock in that case is just stealing.

    # YouTube Red exist largely as an effort to counter Adblock.

    It's destined to fail then. If they make ads so you can't skip them its very likely people will leave in droves. I hate how they throw out the "ohh woahs me i loose 40% of potential revenue due to adblock". If i didnt have adblock installed i probably wouldnt watch your channel anyway - you've lost nothing (i dont watch this guys channel btw it'd be others). Having people watch your content also gets the watercooler effect. Someone that possibly wouldn't watch it does as his/her friends do.

    # Using Adblock doesn’t mean you’re clever and above the system.

    wtf i don't even

    i dont mind adds, apart from intrusive ones like the pre videos on youtube, they are the only reason i have addblocker and because of those ALL adds get blocked

    Think about the total days or weeks of your life spent watching ads, I couldn't care less if someone isnt making money off their videos. I think its okay to ask viewers for donations, but I'm not giving any tooberz my money. Create a video or channel because you have a passion for something and want to share it, leave an option for donations if you're really that hard done by making videos you want to make in the first place. A lot of time and effort goes into making a video? That's great, thanks for making a video for me to enjoy, I respect and appreciate that, there's more people displaced in the world right now since ww2 and that is more important than someone making money off something they want to share.

    Oh well, no more wasting time. Looks like ill be doing something constructive.

    For all the people questioning the point that "Adblock doesn’t mean you’re clever and above the system" it's a totally valid point. Speaking as an IT person who frequently has to deal with kids aged 6-18 (an age bracket that makes up a large share of Pewdiepie's fans) they most definitely feel like they've beaten the system when using things like Adblock, Anonymous Proxies, etc.

    I'd be interested in how effective Youtube adverts are over more traditional advertising like on TV or the radio. On TV or radio you expect adverts and deal with them more, maybe even remember them over time. On Youtube though they're definitely more of an annoyance. Sometimes you get them, sometimes you don't. I personally come to resent the few adverts I see time and time again for the latest mobile game, it has the complete opposite effect that marketing should have. How many people watch a full advert on Youtube when the skip button is available after 5 seconds?

    If I'm watching a playlist of a let's play for example I'll just download the playlist and adverts don't even come into the equation. Does it harm the uploader? Possibly. Fact is though, in this day and age, with the technology available, anything online people will go to for convenience. Youtube kicked off because of the convenience of uploading and sharing videos on one website. People will continue to make their Youtube experience convenient for them by not watching adverts wherever possible, it's a result of the very format Youtube is based on

      "Yeah I got a problem with my GoGo Mobile. Gee O Gee Gee O."

    I will consider unblocking the sites of places I respect when ad providers can convince me that the ads they run are 100% free of any malicious scripts and HTML all the time. There have been more than a few instances of legitimate (and illegitimate) third party ads containing malicious payloads which is why AdBlocker to me isn't just a way of removing obnoxious content but also as a measure of protection against an increasingly common attack vector.

    I do understand the plight of creators and why YouTube Red exists though and I will support the ones that I want to support, not YouTube as a whole. I'm not really fond of them jacking up the iOS price to offset the Apple cut either.

    Last edited 30/10/15 3:19 pm

    I use adblock because I have little time as it is, and the last thing I want to spend it to sit through a bunch of ads for watching a video or two.

    I'm fairly sympathetic towards ads. I get why they exist. YouTube is actually pretty good about theirs, and I make no effort to block them on my mobile devices.

    But on PC I have everything blocked by default because I hate the invasion of privacy from all of the various tracking systems. I'll turn off blocking on certain sites, but the second you play sounds or pop up a full-screen ad on your website you're blocked again for good.

    It's funny cause I am a user of adblock while on my PC, but if I'm watching Youtube it is more often while on my phone or iPad, which means that I am exposed to the full suite of ads.

    Also for any non-watchers of Gruen, they pointed out only this week that advertisers don't get pay any revenue if you click 'skip ad', it is only if you watch their ad do they pay the youtuber.

    Oh good, someone who owes his income to other people's work is here to lecture us about intellectual theft.

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