Not only do the bags say "Handsome Man" or "Cool Guy" chips, they also come with dreamboat trading cards.
Here's another look at the bag.
The chips. Yep, they look like potato chips. But this is not your regular bag of chips!
Each comes with a trading card, featuring working men from around the country.
Like these fellas.
People are invited to apply to appear on the trading cards. They are not professional models.
There's also a version of these chips featuring attractive ladies.
[Photo: Ikemen Pikajo Chips]
The chips are not sold in stores. According to Irorio, the chips are available for purchase online for 324 yen ($3.71) a bag which is much more expensive than the 120 yen ($1.37) or so you usually pay for chips. Hey, beauty like this ain't cheap.
Top photo: Ikemen Pikajo Chips