Anime Character Leads To Poster Controversy In Japan

Anime Character Leads to Poster Controversy in Japan

The city of Minokamo in Gifu Prefecture, Japan thought it would be a good idea to try to boost tourism with anime posters. One in particular, however, will not be used.

The poster in question features a character named Kocho Yoshida (above) from the anime and manga No-Rin. Originally a light novel, No-Rin is a fan service heavy comedy set in Gifu that centres around farming.

This isn't a first. In the past, the city has featured characters from the show in posters to promote various events.

The city has been holding several No-Rin stamp rallies in which visitors go to different locations in the city and collect stamps. However, the latest event's poster received complaints.

Anime Character Leads to Poster Controversy in Japan

According to Livedoor News, people called the prefectural office and complained online, calling the poster "unsightly," "sexual harassment," and even "a human rights violation". It seems the issue wasn't so much that an anime character was used, but rather, that the portrayal appeared gratuitous.

Because of the criticism, the city has decided to remove the poster. The incident has even made national news media.

The reaction on 2ch, Japan's largest forum, ranged from people not seeing what the big deal was to people thinking the poster was a bit much and calling it embarrassing. One net user, however, pointed out that No-Rin characters appeared in this official Red Cross poster.

Anime Character Leads to Poster Controversy in Japan

Subtle, this ain't.

The city cooperated with the anime production, even helping to scout locations. A few years back, some small towns that were depicted in anime began to experience more tourists, eager to see the real world locations featured in their favourite shows. This city isn't exactly a hotbed of tourism and obviously, Minokamo is hoping to attract anime fans. Instead, it ended up attracting criticism.

According to Asahi News, one of Japan's biggest papers, the poster that was up at one of the city's main train stations (this might explain some of the negative reaction) has been removed. The poster will no longer be used for the stamp rally, and IT Media reports that currently, the city's tourism office is looking at how to change the design. Top image: 2ch [Silver Link | Funimation]


    So like, did she grow her hair really long, then cut the front short except for a section, then braided that section, to push behind her ears?

      Good point. I would be furious too if I had to walk past such blatant and gratuitious displays of unrealistic hair. The artists should be ashamed of themselves.

        I think I'm going to be sick. Hair is not open to creative license! #Hairgate2015

    It is a bit trashy I think. Doesn't seem too different from promoting big official things with Playboy models in bunny ear outfits. Would be a bit weird if I saw a VicRoads ad with a huge photo of some lady in skimpy clothing.

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