The McDonald’s Of The Future Opens In Hong Kong

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The McDonald’s Of The Future Opens In Hong Kong

Hong Kong is now home to the newest and neatest McDonald’s around. Say hello to McDonald’s Next, the McDonald’s of the future.

According to Trend Hunter, Contemporist, and Hong Kong Navi, design firm Landini Associates joined forces with the fast food chain to create this oh-so slick McDonald’s in Hong Kong, located near Admiralty Station.

Photographer Ross Honeysett took these terrific photos:

[Photo: Ross Honeysett]

[Photo: Ross Honeysett]

[Photo: Ross Honeysett]

[Photo: Ross Honeysett]

[Photo: Ross Honeysett]

[Photo: Ross Honeysett]

The restaurant features those Create Your Taste touch screens that previously launched in Australia.

[Photo: Hong Kong Navi]

The ingredients sure look fresh.

[Photo: Hong Kong Navi]

[Photo: Hong Kong Navi]

What a fancy-looking McDonald’s.

New maccas concept store HK #maccas #mcdonaldsnext #futuristic #industrialdesign @stacygomesz

A photo posted by vj (@vjeffz) on

#McdonaldsNext

A photo posted by vernmei (@vernmei) on

朝聖一下,麥當勞Next? #McDonaldsNext #NewInTown #NewDesign #WorkLife #instanews

A photo posted by ChungChingYee (@christinechingyee) on

#mcdonalds #mcdonaldsnext #customizedfood

A photo posted by Samantha Tsang (@tsangsamantha) on

冇「麥當勞」字樣嘅 #金鐘麥當勞 #McdonaldsNext

A photo posted by Benjamin Tsang (@stripeboy) on

"A Rebirth of cool" #McDonalds #landiniassociates #hongkong #MCDONALDSNEXT

A photo posted by Landini Associates (@landiniassociates) on

甜一點的麥當勞 ????? #createyourtastehk #mcdonaldsnext #totebag #hkfood

A photo posted by 嘉芙 kafu ? (@okafu313) on

Top image: Ross Honeysett

Comments

  • Stay in your place McDonalds. I feel like a dipshit even doing the ‘make your own burger’ thingo here in Australia, let alone trying to pass off a trip as some sort of gourmet experience. Can’t these fast food places just accept they make cheap, shitty food, that there is a market for that, and that it is perfectly ok?

      • Ahaha, has it? The rise of more upmarket spots like Grilld and Nando’s and whatnot do you mean? I wasn’t aware that McDonald’s was having any success with their buildaburger stuff, but then again, mine is a very localised experience.

        • Those new chains are actually a result of the declining market as opposed being the cause. The market itself has been affected by changes in tastes, shift towards health consciousness, increase in spending power, etc. All those have allowed those so called more upper market places to thrive. This isn’t just affecting McDonald’s but all of the traditional “kings” of the industry. Yes there’ll always be a demand for their “cheap, shitty food” but that demand is declining as those who demand it, die off, literally. So unless they can attract new customers, then yeah.

          • Well, it’ll be interesting to see whether McDonalds can successfully ingratiate itself to a new generation, and shake off the incredible stigma attached to its food by everyone who has ever eaten it prior.

    • …No they’re not.
      They’re still fairly expensive for Hong Kong though (slightly cheaper than Australia at current exchange rates).

  • They can dress it up any way they like. The foods still the same – a nugget for example is still a nugget – chicken testicles, chicken uterus, chicken vaginas, chicken brains, etc.

    The whole damn chicken!

    The beef is the same

    I still wont be eating that crap.

    Enjoy your burgers folks

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