Considering the only thing my friends seem to discuss these days is there position on Steven Avery's guilt, news that Netflix has finally cracked 1 million subscribers in Australia does not surprise me one single bit.
In fact, I'm surprised it took this long.
According to Roy Morgan numbers released today, Netflix ticked over the 1 million mark towards the end of this year and now reaches an impressive 2.7 million Australians. That's a pretty massive rate of growth.
The growth, say Roy Morgan, is slowing but continues to trend upwards.
Interestingly, Roy Morgan believes that the slow-down of growth signifies that Netflix might take longer that we previously thought to become mainstream.
Technology Adoption Segments show that early adopters, tech-savvy professionals and engaged young social networkers have been the quickest to subscribe to Netflix—and it could take a while longer for the idea of subscription video to gain a foothold among older tech explorers, technology traditionalists and technophobes.
Interesting stuff. For me personally, it took the introduction of Netflix on consoles to really convince me to sign up. Now there's no going back.