You'll still have to wait until 28 January to get your hands on Rise of the Tomb Raider, but if you're looking to upgrade your GPU at the same time, NVIDIA might have the deal for you. According to the graphics vendor, for a limited time, it'll be bundling the game with its high-end 900 series hardware.
The code won't come with any old GTX 970 — it'll have to be from one of the following manufacturers:
To be fair, that selection covers most of the market, so you should have plenty of flexibility when it comes to making your purchase.
Oh and if you want to go for something more powerful than the 970, the deal includes everything above it — as long as it's part of the 900 series.