Over the weekend, Persona fans got some tremendous news: the next game in Atlus’s quirky series would be out in July, not just for PS4 but for PC as well. Then they found out it was all a big lie.
It all started Friday, when Atlus launched a Persona teaser page that’s been counting down to May 5. Most observers think it will end with a Persona 5 release date announcement (you know how everyone loves announcements of announcements), and those theories were apparently validated on Saturday, when NeoGAFfers discovered that someone at Atlus had pressed the button a little too early, revealing a store page that said 8 July 2016.
It seemed too good to be true. A release in Japan this July, and a PC port as well? But there it was:
Alas, the dream was not to be. Shortly afterwards, the website transformed again:
I like to think their password was just “persona”.
As the prank came to light, some fans wondered if this was all some sort of viral scheme, but Atlus PR boss John Hardin was pretty quick to shoot that theory down on Twitter:
It was fake. Time to go talk to HQ about web security!
— John Hardin (@JohnLHardin) April 23, 2016
The moral of the story? Stop doing announcements of announcements.
Comments
3 responses to “Someone Pranked The Hell Out Of Persona Fans”
but if everyone stops announcing the announcements how will I know to get hyped for their announcement?
Stupid Atlus, how are Europeans (and Australians) going to get P5 now that NIS has told Atlus to fuck off?
Hopefully now that Sega fully owns Atlus they get Sega Europe to take the reins and maybe we might get it the same time as America…
if not, importing it is then!