NVIDIA’s GeForce GTX 1080 is a top, top graphics card. Unfortunately, it’s also priced like one: $1179 was the cheapest available after the retail embargoes lifted, with $1199 to $1299 the more common price point. Ouch.
Fortunately, if these first prices are anything to go off, the GTX 1070 will be much more affordable.
The international launch for the GTX 1070 isn’t until June 10, so the prices that have appeared this morning may not be 100% locked in stone. They’re also from smaller retailers, although that’s to be expected: if anyone is going to jump the gun on embargoes for a GPU launch of this magnitude, it’ll be them.
StaticICE has cached results from two stores, one in NSW and another in Western Australia. One of the links is still live, while another has been saved by Google Cache.
Given that we’re at least a couple of weeks out from the Australian launch — going off the timings from the GTX 1080 launch in Australia — it’s interesting to see these figures priced so, well, competitively.
Australians have gotten used to a hefty Australia Tax, so to see initial prices for the GTX 1070 come in around a third less than its bigger Pascal brother is … pretty staggering. And if that’s what the majority of local retailers end up holding to — I’d expect at least some to sell cards around the $900 mark, particularly once overclocked third-party brands with custom coolers and designs get into the fray — then it could wear some of the shine off AMD’s Polaris launch.
We already knew the GPU game was going to be interesting in 2016. Finally, it’s starting to look affordable.
Update: I’ve been told that, provided the exchange rate holds firm, users can expect to pay around $799 for the GTX 1070 Founders Edition when it launches. Don’t know what the full range of boards will be like, but we’ll have more info on that when it’s available.