DC Comics Has A Shiny New Logo

Nothing says "Rebirth" like a logo designed to look more in line with your classic logos of years gone by, right? Ahead of its incoming comics roster shakeup, DC has unveiled a new logo for the company, replacing its current logo after just four years of use. The new version, the company's eleventh since its inception, will make its first appearance on Geoff Johns, Phil Jimenez, Ethan Van Sciver, Ivan Reis and Gary Frank's DC Universe Rebirth Special #1, out next week on May 25.

Although there's a few differences in the font, which has a more angular stylisation, the new logo is definitely inspired by DC's mid-'70s logo updates, especially with the simplistic outer circle and the light blue colour scheme. Here's how the company itself describes the logo in a new press release, courtesy of Marketing VP Amit Desai:

While comics continue to be the heart and soul of DC, the brand has evolved to now stand for powerful storytelling across so many different forms of media. DC is home to the greatest Super Heroes and Super-Villains, and the new logo has the character and strength to stand proudly alongside DC's iconic symbols. The launch of the new logo is the perfect tribute to DC's legacy, exciting future and most importantly, our fans.

It's a bit strange to see that this new logo is described as standing for storytelling across "many different forms of media", considering the defining feature of the current "page-turning" logo was that it could be customised to personify whatever DC character it was currently representing. But hey! Out with the old, in with the, err, new-that-looks-like-the-old. Let us know what you think in the comments.


Comments

    Ugh it's awful. Looks like some cheap shit knocked out in two minutes. Should've stuck with the last logo, seriously. Or go back to the one with the 4 stars. I'm all for having something new honestly, but have something that looks decent, this just... it reeks of no identity.

    Then again I guess that fits in with it's comics and movies at the moment.

      It's too bright to match the tone of the current movies. Perhaps if they'd chosen a navy blue it might have fit better ...

        Naw man, perhaps if we murdered its parents and then it went around murdering all the other logos then it'd fit more...

          Like this? http://i.imgur.com/ndc6LWi.png

            Perhaps make the white parts a darker shade of black?

              Found it!

              http://blogs.cornell.edu/do98art/files/2013/05/Screen-Shot-2013-05-14-at-3.08.46-PM-1shgsgm.png

    Its clean and to the point and super versatile. The serif on the C is a bit awkward, but its much stronger than most of its forebears, most of which have not aged well. I never liked that insipid page turning one: don't use gradients in logos kids.

    Its clean and to the point and super versatile. The serif on the C is a bit awkward, but its much stronger than its forebears, most of which have not aged well. I never liked that insipid page turning one: don't use gradients in logos kids.

    Didn't DC change to the page turning logo just a couple of years ago?
    And weren't we all saying its stupid and unrecognisable?
    Guess we were right.

    man.. DC's a mess right now. i'm so embarrassed to have been an advocate for years.

    For people who produce art as a business they sure know how to produce some shit logos for themselves.

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