Nintendo has a complicated history with YouTube, to say the least. So when Nintendo characters were added to Minecraft recently, people were sceptical. Wouldn’t the company apply the same draconian copyright measures to Minecraft videos on YouTube? They weren’t supposed to! But, well, they did. YouTubers are currently able to monetise their Minecraft videos, which has helped make the game so damn popular on the video service. Nintendo, however, forces players to sign up for a service where they take a huge cut.
Minecraft‘s collaboration with Nintendo wasn’t supposed to apply to this, but people started getting hit with copyright claims by Nintendo. What the heck?
This is how Nintendo’s copyright claims, which allow you to publish on YouTube but not make money, look. Here’s one I got from Nintendo today:
4J Studios, the company behind the add-on, quickly responded to concerns.
“We’re hearing reports of copyright strikes on Super Mario Mash-Up videos,” they said on Twitter. “We were assured this wouldn’t happen. Following up with Nintendo.” In another tweet, they said Nintendo was “going to investigate”.
Nintendo and 4J Studios didn’t respond to my requests for additional comment.
The Minecraft add-on, which has otherwise been praised, is free on Wii U.
Popular YouTubers have been against Nintendo’s approach for a while. Here’s what the website’s biggest star, PewDiePie, said when it was first announced:
First off all, they have every right to do this and any other developer / publisher have as well. There’d be no “let’s play” without the game to play. And we (YouTubers) are humble to this fact.
But what they are missing out on completely is the free exposure and publicity that they get from YouTube / YouTubers. What better way to sell / market a game, than from watching someone else (that you like) playing it and enjoying themselves?
This is why a tiny one man indie game like Minecraft could grow into a 2.5 billion dollar deal. That’s 2.5 billion… Made possible, largely because of the exposure it got from YouTube!
If I played a Nintendo game on my channel. Most likely most of the views / ad revenue would come from the fact that my viewers are subscribed to me. Not necessarily because they want to watch a Nintendo game in particular.
Yes, there are exceptions of YouTube channels that uploads day 1 release of a game, 50 parts just to milk views off YouTube. That’s more of a problem for YouTube than Nintendo.
I also think this is a slap in the face to the YouTube channels that does focus on Nintendo game exclusively. The people who have helped and showed passion for Nintendo’s community are the ones left in the dirt the most.
And finally, when there’s just so many games out there to play. Nintendo games just went to the bottom of that list. Even if more publishers starts implementing this idea of sharing revenue. Then fine, there’s always going to be plenty of games out there, ready to become the next “Mienkraft” – Sounds cheesy, but it’s true.
So, fuck you Nintendo.
So, you should reconsider this decision Nintendo. (◕‿◕✿)
I’m guessing they won’t, PewDiePie, but maybe they will make an exception here.