The amount of games that get released every week is staggering. There's hundreds of new games appearing on Steam and consoles every week. And for every single one of those, their developers and handlers are trying to get the word out — via a press release.
Some of those releases make some lofty and bizarre claims. Some are dreary. Some are hilariously awful. And some don't make any sense at all. Fortunately, there's now a place for them all.
It's a Tumblr called "Why I Deleted Your Game's PR Email". It's the brainchild of an anonymous industry veteran, and it concentrates on all of the dour buzzwords, odd claims and cliches that result in writers and journalists hitting the delete button.
The page isn't designed to be malicious, but more an exercise in highlighting the various leaps and bounds made in trying to promote a game. It's difficult to stand out, and capturing the attention of average gamers, writers, bloggers, journalists and so on is difficult in such a competitive environment.
Here's some lines from releases that failed:
No, you don't.
Bit of a reach, there.
Pretty effective way to end up in the trash.
Silly costumes don't really scream strategic depth.
You can read the rest of the delete-worthy one liners over at Why I Deleted Your Game's PR Email. If you're in PR: try not to take it personally.