Blizzard knows its audience -- and it knows that most of its audience is probably following at least one cosplayer on Facebook. It's no surprise then that a number of cosplayers were invited to Warcraft premieres around the world, bringing with them epic armour and skin painted in almost all colours of the rainbow (but with a distinct preference for green).
Lead Image: TCL Chinese Theatres
The US premiere at TCL Chinese Theatre attracted the likes of Jessica Nigri, Alicia Marie and Lyz Brickley, with their costumes adding a little colour to the glamour of the 'black carpet'.
Closer to home, Sydney cosplayer Ardella repped the movie's half-orc Garona on the red carpet, and cosplayers turned up to premieres in capital cities across the country.
From the general reaction to the Warcraft film thus far, it doesn't look like it's likely to get a sequel, but maybe other geeky films will take Warcraft's lead in getting cosplayers on their red carpets more often.