Ford Dealership Uses Firewatch Art To Advertise Sale

Ford Dealership Uses Firewatch Art To Advertise Sale

A Ford car dealership in Quincy, Massachusetts used art from the hit indie game Firewatch in a recent advertisement, displaying the game’s signature mountain panorama in an email blast sent to customers about a new sale today.

Kotaku reader asmallcat forwarded us an email of the ad, which clearly uses art from the game. Olly Moss, Firewatch‘s artist, told us today that he did not give the dealership permission to use his art. Designer Sean Vanaman also tweeted his distaste for Ford’s alleged copyright infringement.

The Ford advertisement sent by asmallcat

An image from Firewatch for comparison

When reached by Kotaku, the Ford dealership said they didn’t know what we were talking about. A representative for Ford’s national branch told us that they’re looking into this. In an email to Game Informer earlier today, Quincy Ford’s director of marketing Sean Western said that his group had found this art on the website

The Cheapest NBN 1000 Plans

Looking to bump up your internet connection and save a few bucks? Here are the cheapest plans available.

At Kotaku, we independently select and write about stuff we love and think you'll like too. We have affiliate and advertising partnerships, which means we may collect a share of sales or other compensation from the links on this page. BTW – prices are accurate and items in stock at the time of posting.


15 responses to “Ford Dealership Uses Firewatch Art To Advertise Sale”