The First Radeon RX 480 Price In Australia: $420

We've known that AMD are targeting the largest chunk of PC gamers with their upcoming Polaris-based Radeon RX 480 card. After all, how can you not when you set $US199 as the price point?

Question is: what was the card going to be priced in Australia? We finally know.

Image: Supplied

Update: Major Australian retailers are now starting to unveil their prices, and one has come out with an absolute doozy. A 4GB version of the RX 480 is selling for $319, while 8GB models start from $379.

The first price for the AMD's Radeon RX 480 from an Australian retailer was revealed late last night. An 8GB model from MSI with a 3 year warranty will set locals back $419, according to a listing posted by a Victorian vendor.

Image: Supplied screenshot from http://www.pc-tek.com.au/

The price, however, is likely to be at the low end for the RX 480. The precise cost of boards will vary from brand to brand, but two separate sources have told me that at least one manufacturer's recommended price will be $439. It's understood that the 4GB model will not be available immediately.

The news will undoubtedly disappoint some fans who were hoping for AMD to compete aggressively with NVIDIA on price. Expectations on social media ranged from as low as $300 for the 4GB model, a price point that undoubtedly will not be met in Australia.

Here's a list of the publicly known specs for AMD's Polaris 10 and 11 line, the RX 460, 470 and 480. A lot of data about the RX 480 has leaked in the past week, ranging from GPU-Z screenshots to livestreams and YouTube clips. Details on the 470 and 460, however, are more subject to change as cards land in the hands of reviewers.

The Polaris 10/11 Line Radeon RX 480 Radeon RX 470 Radeon RX 460
Core Polaris 10 XT Polaris 10 Polaris 11
Peak Compute 5.83 teraflops Around 5 teraflops Around 2 teraflops
Memory 4/8GB GDDR5 4/8GB GDDR5 2/4GB GDDR5
Thermal Design Power 150W 110W 75W
RAM Bandwidth 256.0GB/s 224 GB/s 112 GB/s
RAM Speed 8Gbps 7Gbps 7Gbps

The pricing also comes after a screenshot leaked from a Polish magazine yesterday showing the RX 480 achieving around 128fps in Metro: Last Light Redux and 89fps in The Witcher 3 using the High preset.

Image: reddit.com

The benchmarks seem a little odd -- you don't often see World of Tanks as a reference point, and you also don't see an Intel Core i5 CPU used in many testing rigs.

Still, more information is better than less and it's interesting to see the RX 480 against the GTX 970. Both cards are targeting roughly the same price point, with the GTX 970 starting from $400 and the cheapest RX 480 set to be a fraction above that.

AMD's NDA on the RX 480 doesn't officially lift until 11:00 PM tonight. We'll have our set of benchmarks up tonight, where you'll be able to see how the RX 480 compares against the R9 390X, as well as the top of the line offering from NVIDIA.


Comments

    Too late, just bought a 1070

      lol same! Get in before the end of financial year :)

      Me too. Ultra on everything at 1080p, can't make it drop

      haha me too, waiting on delivery from newegg this week. Can't wait to play everything on ultra

        Was that a purchase from the U.S? Save much money importing?

          Expect it to be around $310-$330 in AUD including shipping from Amazon. Newegg should be the same.

          I got a EVGA 1080 SC from newegg today for 920AUD delivered. Same card from PCCaseGear is 1220AUD inc shipping.

          So I saved 300AUD

          I got the EVGA F.E 1070 for 650 AUD delivered via newegg. Same card from PC Case Gear is 780 so saved myself 130

      I wish i could just go and buy a new 1070 to replace my slightly ageing GTX670. But a new house needs furnishing ...so backburner for now.

    Yep, most benchmarks are on the top end of the i7 range - which is pointless when talking about low-midrange graphics cards. It's far more likely that people who are looking at this level of performance have an AMD CPU, or an i5 midrange CPU, so it makes sense when reviewing/benchmarking it to target your audience.

    "What can I expect from this upgrade" is what I want to see, not "what is possible under the best possible conditions using liquid nitrogen on hardware that costs 4x as much as my machine" =D

      You definitely want the thing being tested to be the bottleneck, not the rest of the testing system. If you were framerate choked because of the CPU, you wouldn't get an accurate idea of how the GPU compares with other GPUs.

      *like

      (Because it's 2016 and that button still hasn't been put in)

    I keep coming in to these articles hoping to learn how to computer by osmosis or something.

    It's errr, not really happening. :-/

      Keep at it, one day you'll learn a 'bit'.

      Sorry.

      Worst.Pun.Ever.
      I'll get my coat....

    That's a good price, but not terribly better than the 970 or even a 390. The extra VRAM will be useful and better power efficiency is always welcome but its not as good as we might have hoped.

      Except the performance of the card is more on par with that of the Fury & 980, so when you think of it like that rather than just how the price compares to the 970 or 390, it's not a bad deal at all.

    Not sold $199 US = AUD $269 not $420, I will wait for the price to come down when GTX 1060 launches so my 7970's in cf will have to do till then. The Australia Tax strikes AGAIN.

      You need to put in the Aus Tax also...

      $199 is the RRP for the 4GB version. The 8GB version is $249 excluding taxes. Converting that then including GST then takes us to $370. So there's a bit of Australia tax but not as much...

        This is of course true, but for those who were complaining that the GTX 1080 had high markup, this card actually has more (23% for the GTX 1080 vs 30% for the RX480 at $420, or 37% at $440, all excluding tax so subtract 10% from each to get the unjustified part of the markup).

        Last edited 29/06/16 2:20 pm

    This same site is charging over 900 for 1070s...

      Mmh. Well, that tells me this is a pretty bad website to buy from.
      I've seen 1070's in the $750 range...

    Shits all over my GTX670 (even though the 670 still surprises me with what it can run at 1080p and even 1440p) - Just need to save a bit more money for a whole new machine.

      Agree on this point, still pleasantly surprised how well my GTX670 is still rolling on. Sure Star Citizen kicks its ass all over the place, but everything else does fine.

      Waiting for the non-founders 1070's to be released and then i'm building a new rig.

    This 8GB model is $US 229, it's only the 4GB one that's $US 199, so the Australia tax is not quite so bad here, but it's still pretty bad. At $AU 419 that's still roughly a 23% markup after currency conversion and GST, much more than on other cards (eg. you can get a GTX 1080 Price Gouging Edition for as little as 15% markup after currency and GST).

    Shame the 1070 is only $180 more and absolutely decimates this card. I gotta pick up a new card later in the year and it will most likely be a 1070 as I am particularly happy they have a much more efficient way to render VR content.

    The benchmarks seem a little odd — you don’t often see World of Tanks as a reference point, and you also don’t see an Intel Core i5 CPU used in many testing rigs.

    I've seen WoT a fair bit when looking at reviews/benches, as for the i5 that would be much more real world than people having an i7

    This card will fail outside US.

    The whole point of it was that it would at least match 970/390 and close to 980/390x performance but less price so the masses who can't afford these to upgrade, ie the mainstream.

    So these prices renders the 480 redundant as the mainstream who can't afford 970 and 390 are not gonna magically afford it since it's the same price. And those who can don't need it as they either already got more powerful cards.

    Disappointed as I am one of those who was looking to updgrade old card but no point now. Might as well look out for second hand cheaper 970.

    If the Benchmark leaks are accurate, and the RX 480 offers slightly better than R9 390 performance at an R9 380 price, that's exactly what I'd expect from a typical generational upgrade (and less than we've been lead to expect). At $420 though, that'd be slightly better than R9 390 performance at slightly over the R9 390 price. In which case the card's been massively over hyped.

      We'll have our benchmarks up tonight, so you'll be able to get an idea of how it performs.

        Any word on official drivers?
        That price needed to be no where close to the 1070, bummer. Do you think the newegg door to door price would be better than the Australian retailers, same as the GTX 1070?

          Fractionally cheaper once you factor in GST (because Newegg doesn't at the point of sale), but not extraordinarily so. It might not be worth it if you don't want to deal with the hassle of dealing with an international retailer whenever warranty crops up.

            Thanks Alex. I hope you are going to do the SteamVR test as well. I still can't see an official driver for the product. I hope you have access to something.

              I can absolutely do that. As for drivers, AMD have provided us with a beta version of the latest Catalyst build with support for the RX 480; we wouldn't be able to test the card properly otherwise.

    Hmm well the ebay listing for the MSI RX 480 is now at $479.99

    $167 more gets you a GTX 1070 UMMMM!!!! i love AMD and i was planing to buy a RX 480 8gb but i dont see how a $229 RX 480 can cost almost $478AU when a $449 GTX 1070 is only $647AU

    Not a single "blaze it" comment? Well, something has to be done about that...

    Buying from Amazon UK (currently sold out) gets you this card for approx $350 AUD (VAT removed). Very good price.

    That's an excellent point! Why they didn't bother to investigate the site before posting this is beyond me, but if this is true then what were seeing is probably some sort of rip off. My friend just bought a 1070 for $769 from Scorptec, so that's over $100 more at this site. Either way, if this turn out to be the actual price, we can always get one from Newegg who just converts the currency, even if we do need to pay $20 or $30 for shipping it will be cheaper.

    Hey!

    I work for that PC Shop mentioned in your second picture. I listed the product at the wrong price. It WILL be $439.00 NOT $419.00. We have since rectified the issue.

    Kind Regards

    RX 480 prices now live on PCCG guys.

    Consider this, these cards are very cheap. Like very very cheap. They are more intended for the customers that don't want to or can't spend 2000$ on a PC. So they will most likely not have the latest intel CPU since it costs nearly as much as their whole setup... Just saying. So it kinda makes sense in a way to make a benchmark based on the budget of the customers that will buy this card.

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