Zarya From Overwatch Has Become A Gay Icon, Ironically

Zarya From Overwatch Has Become A Gay Icon, Ironically

Lots of Overwatch fans read the game’s proud, pink-haired Russian lady soldier Zarya as gay. While perhaps not a huge deal on its own, that interpretation conflicts with homophobic views widely held in Russia and backed by the state, forcing Russian Overwatch players to reconcile two clashing interpretations of a widely admired character. Illustration by Sam Woolley

Overwatch’s intricate character design isn’t just about aesthetics. Its heroes’ culturally distinct outfits, involved backstories and pithy one-liners all beg for a deeper look into their identities. As a result, in the month following the game’s release and the two years leading up to it, Overwatch fans have moulded the game’s heroes to befit their player fantasies.

Canonically, Zarya is a diehard Russian patriot. To fans, she is the pink-haired big spoon of our dreams and to many, a gay idol. While big muscles and short dyed hair certainly don’t mean a woman is gay, there’s no question that a huge number of fans read Zarya as a Sapphist. And so, a canonical conflict arises: The Russian government in recent years has taken great measures to crack down on expressions of homosexuality, which — if Zarya were gay — might make her country a hard one for her to love.

Zarya is one of the strongest women in the entire Overwatch universe, and certainly the strongest of the playable female characters. In a given Overwatch match, she fills the role of “tank”, a tough front-line unit who clears a path for more fragile teammates. Her armour, perfect for absorbing damage, conceals her burly build. In her post-game animations, she’s either deadlifting her enormous particle cannon or flexing with a conspiratorial smirk. Her hair is styled bright pink and short with a pomp up front. On her face is a cross-shaped scar. I wouldn’t be surprised if she was carved out of marble.

Born in far-flung Siberia, Zarya (“dawn” in Russian), saw first-hand the Omnic Crisis, a robot rebellion against humans. After her fellow Siberians were ravaged, Zarya swore to defend her people should future crises arise. While training as a bodybuilder, she was scouted by her national athletics program and placed on the “world championship” (read: Olympic) track, traditionally a supreme honour in Russian culture (current doping scandals aside, the country blew $US51 billion ($68 billion) hosting the 2014 Winter Olympics, the most expensive Olympics of all time). Her plans were thwarted when another robot attack struck on the eve of the championships, motivating her to enlist and defend her country as a Russian Defence Forces soldier.

Zarya’s backstory frames her as a fervent patriot, one of the highest virtues of a Russian citizen.

Under Prime Minister Vladimir Putin, Russian patriotism and nationalism have experienced a fierce resurgence. Last February, Putin famously professedthat “We have no national idea besides patriotism, and there can be no other.” In 2015, he remarked that Russians’ “sacred duty” is “to be faithful to the great values of patriotism”. Russians who serve their country are regularly ushered to the front of any line. Some say such patriotic fervour fuelled Russia’s highly-criticised annexation of Crimea in 2014. On the flip side, citizens who vocally question the Russian regime can wind up exiled, imprisoned or dead. Members of feminist anti-Putin rock group Pussy Riot were imprisoned in 2012 under the charge of “hooliganism” after a series of dissident shows. Last year, opposition politician and outspoken Putin critic Boris Nemtsov was shot dead on the Moscow streets (he had alluded to this possibility).

Zarya’s patriotism is her primary sticking point as an Overwatch ambassador to Russian gamers. Her gut impulse to devote herself to Russia’s safety, to mire her identity in Russia’s wellbeing, distinguishes her as a high-grade Russian citizen. One of her voice lines is literally “I am Mother Russia.” Another: “Together, we are strong.” Zarya is a cell in her body politic, and she likes it that way.

Under Putin, Russia’s patriotism has become inexorably bound to conservative values set by the Russian Orthodox Church, which is vocally anti-gay. When America legalised gay marriage, the Russian Orthodox Church went into full-on smear mode, denouncing the Supreme Court’s decision as “godless” and “sinful”. Nearly three quarters of Russians consider themselves Russian Orthodox.

Russian anti-gay sentiment runs deeper than church law. It is bolstered by the Kremlin. The country’s so-called “gay propaganda law”, passed in 2013, bans the spread of “propaganda of nontraditional sexual relations” under the premise of protecting Russian youth from moral indecency (it is also illegal to “offend religious feelings”). In 2014, Putin passed a law preventing Russian children from being adopted by gay couples. Over 50 per cent of gay Russian respondents for 2013 survey by the Russian LGBT Network, a St Petersburg LGBT advocacy group, had experienced emotional abuse (15 per cent physical). Homosexuality was actually illegal in Russia until the early ’90s.

Russia’s anti-gay policies garnered international criticism at the 2014 Sochi Olympics. Sixty years later, Zarya would have competed.

Before delving further into Zarya’s sexuality, it’s important to reiterate that just because a woman is mega-strong and pink-haired, that does not by any means mean she is gay. A woman’s appearance has absolutely no bearing on her sexual orientation, period.

That being said, Zarya’s fan art overwhelmingly portrays her as gay. When our own Nathan Grayson dove into the deep, dark world of Overwatch porn, he discovered that the Chinese hero Mei appears to be fan-Zarya’s main squeeze, which my own forays into the Tumblr fanart community have corroborated. In many cases, Zarya is drawn to be more “butch”, capitalising on her muscles and cropped hair. Sometimes, she’s drawn with a penis.

Blizzard hasn’t explicitly commented on Zarya’s sexuality, but has left the door open for these fan interpretations (Blizzard told me that the fact that she resembles Russian Blizzard employee Tamara Bakhlycheva is a coincidence). Bill Petras, Overwatch‘s artistic director, confirmed at 2015’s BlizzCon that the game would contain a gay character. In Blizzard’s PAX East presentation last year, Zarya was touted as a diversity hero: “We’ve been hearing a lot of discussion among players about the need for diversity in video games. That means a lot of things. They want to see gender diversity, they want to see racial diversity, they want to see diversity along the lines of what country people are from. There is also talk about diversity in different body types in that not everybody wants to have the exact same body type always represented. And we just want you to know that we’re listening and we’re trying hard and we hope Zarya is a step in the right direction.”

I asked a few Russian Overwatch players what they thought about Zarya in the context of contemporary Russia. Responses were all over the map. Ivan Tomilov, a 22 year-old student in St Petersburg, agrees that Zarya’s appearance is strikingly non-traditional for Russian women. Dyed hair and muscles, he said, are antagonistic to Russian ideals for feminine beauty. And yet, he effused, “If we talk about my personal opinion, I would like to have this war maiden hug me like a big, fuzzy Siberian bear. I believe that she would be an excellent wife and a good friend. I think she isn’t only as strong as a fortress, but full of goodness and love, too.” (I won’t lie — this made me tear up.)

Timur, 29 and from Sterlitamak, says he is repulsed by Zarya, who to him reads as gay. “I don’t like her bodybuilding… Characters from other countries are attractive. Ours is — as a man,” he said. “To be honest, she looks awful.” His view of her sexuality, he explained, brings him shame; but on the other hand, her veteran status makes him proud. He felt conflicted.

When I posed the question of Zarya’s identity politics to Russian games journalist Tim Seyfelmlyukov (who has written for us), he made it his mission to get to the bottom of how Russian gamers perceive their Overwatch ambassador. After posing the question to his Zavtracast gaming podcast’s audience and perusing some Russian games forums, his read on Zarya became increasingly complicated. In a zip file, Seyfelmlyukov forwarded to me dozens of comments from Russian games forums professing wildly disparate — but always full-throated — takes on her countenance and backstory:

“Maybe, in the future, Russia will be more tolerant toward lesbians,” one read.

“So Zarya, compared to Overwatch‘s other women, is more buff and has pink hair. That means nothing. It doesn’t make her a lesbi, and it doesn’t shame Russia,” read another.

Others were less open-minded. Commenting on Blizzard’s announcement that Overwatch would boast gay characters, one commenter wrote, “A game is gonna start ‘Guess who the faggot is?’ I’m proposing Zarya.” Another: “Why does no one want to fap to Zarya? It’s because she’s a lesbo. Ew.”

“Zarya is a transvestite: trololo.”

“All this LGBT nonsense should be burnt in the inquisition,” read another comment on a Zarya thread.

Seyfelmlyukov views Russian gamers’ takes on Zarya as a good barometer for where Russians stand on gay rights. According to Seyfelmlyukov, some Russians refuse to play her at all, citing her gay-reading appearance. On Russia’s 2ch, their version of 4chan, that kind of criticism thrives, although Zarya’s patriotism is a strong sticking point among the Russian gaming community. Many players, Seyfelmlyukov said, don’t even register Overwatch characters’ appearances, instead focusing completely on competitive strategy. Zarya is a good tank and plays a vital role in a number of Overwatch strategies. That’s enough.

Seyfelmlyukov made a crucial point about why Russian criticism of Zarya feels ambivalent to the extreme: “In Russia, you would never find someone like Zarya on the streets. These kinds of stereotypical lesbian masculine girls with flashy hair are super rare gems in Russia. Because people are not exposed to gay people expressing themselves, people [here] don’t make the connection.”

Blizzard has left many aspects of Zarya’s identity open to interpretation, as they have with the rest of the Overwatch cast. This sort of ambiguity allows players to project whatever they want onto their favourite heroes. We can view them in the best possible light, so long as their identities aren’t fixed or formulated. Zarya is lovable, fascinating, dynamic and has a sick Particle Barrier useful for absorbing enemy fire. She is so much more than her suspected sexuality and her Russian patriotism. But the space between these apparent incongruities is the very place where players can come to terms with their own biases.

* Additional reporting and translation by Marina Galperina, Senior Editor at Gawker.


  • Before delving further into Zarya’s sexuality, it’s important to reiterate that just because a woman is mega-strong and pink-haired, that does not by any means mean she is gay. A woman’s appearance has absolutely no bearing on her sexual orientation, period.Which, while I have no issue or investment at all in this (or the game for that matter) is why this baffles me. All we have to go on here is her appearance. I’m not an Overwatch player but I assume there isn’t a huge amount of narrative or character development, but people are still eager to apply labels for… what reason exactly? I’m sure there’s segments of the fandom that all the characters in every direction possible but this is the one that’s really taken off from what I’ve seen. I really find it astonishing that the tumblr community in particular, a community that purports to stand against traditional gender roles and sexual stereotypes, took one look at a muscular heavyset woman with pink hair and almost unilaterally said “yep, she’s a lesbo, now pair her up with the other chubby-looking girl”.

    • Eh. I read her as possibly gay. Sure, not every short-haired masculine-looking woman is gay, but really it’s the look of a particular dykish subculture. There are clearly girls, in the real world, who look to girls who look like this as sorts of gender identity role models. I’ve bumped into them. There’s nothing wrong with that.

      If she looked like a goth, I’d think she was a goth.

      • She actually has a super goth/industrial skin that you can unlock, very 90s rave inspired stuff

    • to be fair, we’ll keep labelling everything as gay unless it’s outright stated otherwise … then we’ll keep doing it anyway because what would the creators know about our precious gay babies.

      Honestly though, yeah it’s a bit nuts that this is the main headcanon that’s being put out there. We non straights are a vocal bunch

      • And considering how little gay representation there’s previously been and how non-straights have been almost forced to used headcanon as a means of coping/compromising, that’s totally understandable. I don’t put any thought into it because as a white straight man I’m already pretty well represented and catered to.
        I’m just amused by how traditional this particular ship is, in terms of kowtowing to stereotypes. I’m not seeing any articles about Reaper or McCree or [insert other character here, I’ve completely exhausted my Overwatch knowledge]. It’s all about the Russian powerlifter with the unconventional hairstyle.

      • I have a feeling that if gay people we’re adequately represented, the LGBT community wouldn’t have to go gaying up our precious straights.

    • Well to be fair they do it with most characters. Check the amount of tracer/widowmaker fan-fic

      • Like I said, I’m sure every pairing and configuration has been done already, the game’s been out more than 15 minutes. But Zarya/Mei Ling is the one that blows up my feed every day. The main thing that springs to mind when I hear the name Tracer is butt-pose-gate.

        • Fair enough, I’m removed enough from the game that I don’t have a full handle on what is common/popular
          Although is that more a factor of the friends you keep

          • I’m completely removed from the game, so I only see what gets reblogged on the handful of tumblrs I happen to follow.

  • might make her country a hard one for her to love.

    You can love your country, but hate your government; in fact, many people do.

  • I find the patriotism part really fascinating. I’m certainly all “Fuck yeah, Straya!”, but the only way our two Overwatch reps (Junkrat and Roadhog) could be more Australian is if they were literally Steve Irwin, Crocodile Dundee or an actual kangaroo, and yet, I don’t find myself thinking of them in a positive or negative light. They are just there.

    I get it’s because, as the article mentions, patriotism is a big thing in Russia, where as we’re a little bit more laid back, and I’m having a brain fart about where I’m actually going with this rambling, but yeah. It just fascinates me that the love of one’s country could cause someone internal conflict over a video game character.

      • He’s a wierd one. His design (especially legendary skins) seem way more Maori-inspired than Australian and his accent (the little he says) just seems american but he’s listed as just being Australian like Junkrat.

        • Some of the legendary skins are interesting because they more from different nationalities, cultures and time periods altogether; Phara is Egyptian but one of her skins is native American while Genji’s skin makes him somewhat Arabian looking.

    • The accent on Junkrat is the main contributing factor in me never having intentionally chosen him. Just grates on me.

  • It really boggles my mind that so many of the same people who will tell you you can’t assume anything about somebody’s gender by looking at their body believe that looking at somebody’s body is a reasonable way to assume everything about their sexual orientation.

    I’ve known gay people (male and female) who fit the stereotypes, but I’ve known more who don’t. I also know straight women who like keeping their hair short and are constantly frustrated by people assuming they must be gay.

    I’m not saying we should assume every character is straight until proven otherwise. Why make assumptions at all? Maybe Reaper’s gay, maybe he’s not, maybe he was born a woman, maybe Reaper prefers a gender-neutral pronoun and identifies as a wolf trapped in a human’s body… Who knows what’s going on under all that edgelord drapery, and does it really matter? I’ve always been of the opinion that somebody’s gender or sexual orientation tells you very little of interest, use, or substance about that person anyway… but I suppose people are fascinated by it, particularly at the moment.

    Tangential ranting aside, this was a really interesting article about Russian culture. Thumbs up.

    • I think it’s more about saying, “I imagine her as being gay, because she’s strong and bold. She has pink hair, which is wacky, but that doesn’t mean shes gay.”

      The good thing about fan interpretations like this is that, it’s all just people’s opinions. It’s not that people are saying she definitely is gay, but rather that, in their eyes, she’s gay (for whatever reason, hair, attitude, backstory, whatever).

  • Based on character designs only, she’s my favourite. I think it’s a really nuanced and well crafted character. The small touches of personality really add weight to her as a character, but the way that they’ve deliberately left a void for fans to fill in and rewrite as they choose it really fascinating, IMO.

  • “Why does no one want to fap to Zarya? It’s because she’s a lesbo. Ew.”

    Assuming this comment comes from a straight man this is both really sad and bizarre.

    This was a good read, reminds me a bit of the documentary Stephen Fry did on the Russian gay rights movements, pretty awful that it looks like the black rights movement 60 years ago.

  • I just thought she was the younger version of the old russian woman wrapped up in a black shawl dragging a tractor out of the mud with a large swathe of the black forest on her back.

  • I don’t see the issue with people labelling her as such, if that’s what they want to do, that’s what they want to do. And they’ll also do it regardless of what the creators intend.

    I think it’s largely assisted by the fact Overwatch characters were designed to be the ultimate exercise in inclusivity and diversity right from the start. I think it’s cool people are finding characters they can so easily identify with.

    How other people decide to interpret characters has no bearing on my enjoyment of a game, so no issue here.

  • She just reminds me of the villain from Rocky 4 Ivan Drago. I don’t know why but she just does. Maybe I just want to see her in a training montage and beating the shit out of Sylvester Stallone. “I must break you”

  • It’s odd that she would be a seen as a symbol of gay culture because it’s illegal in modern Russia. You know what’s also odd? That there are conflicts with the AI robots and the superhumans.

    It’s odd because modern day America people get along well with all those AI robots and superhumans that are running around.

  • I’m surprised that they’re isn’t more resistance to this trend. I mean, wouldn’t it actually be more progressive to have the large, strong and butch women to be straight?

    • THANK you. I’m a guy who tends to be in to girls who look like this… I don’t like that every bigger girl with short hair and a stoic personality is automatically homosexual. Of course you do what you want, draw what you want, say what you want, but it makes me feel weird. Like what is just a preference for me feels like a fetish and I’m wrong for feeling that way.

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