LEGO's Buildable Superheroes Are Stupid Cute

Making their debut at San Diego Comic-Con next week and going wide in 2017, Lego BrickHeadz Marvel and DC buildable figures are freakishly adorable.

Earlier this year, Mattel's Mega Bloks introduced a series of buildable pop culture figures called Kubros, that are fun to build but kind of ugly.

LEGO's answer to Kubros is BrickHeadz, a similar concept, only they are just plain lovable. Look at Captain America's eyes. Just look at them.

It's a combination of the round (or square, in Iron Man's case) eyes and the high foreheads. Throw in a side of little claw grippy hands, and you've got some endearing little guys.

LEGO is launching four two-packs of BrickHeadz at San Diego Comic-Con, each featuring a pair of DC or Marvel characters. In order for fans to get their hands on one of the $US40 ($53) sets, they will have to get up early in the morning and participate in a random drawing for a chance to purchase things. When feel bad about missing the show this year, I think of stupid things like that.

Here's what is being offered each day:

  • July 21 - Batman and The Joker

  • July 22 - Black Panther and Dr. Strange

  • July 23 - Superman and Wonder Woman

  • July 24 - Captain America and Iron Man

These four sets won't be offered anywhere else, so once they're gone it's wait until the line launches at retail in 2017 and hope for the best.


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