Several years ago it seemed like games on Facebook was going to be The Next Big Thing. But that battle has since well and truly been won by apps, which is fantastic for anyone who truly hated FarmVille.
But Facebook hasn't given up on games just yet. Overnight the company announced it was teaming up with Unity to make a new service that developers might be a little bit interested in.
In a post earlier this morning, the social network said it would be working with Unity to allow developers using the latter "new functionality ... that streamlines the process for exporting and publishing games onto Facebook".
But perhaps the most interesting aspect is how Facebook is building what they're calling an "all-new PC gaming platform", which is code for a new way to display Facebook's games its hundreds of millions of users.
For developers, the fun lies in being able to export games from within Unity rather than having to deal with Facebook's SDK. Devs can sign up until August 31 for an alpha build of Unity 5.4 that will let them push out games to the mobile and desktop versions of Facebook, although all your games must be built in Unity 5.4.
It could be a real interesting move for indie devs, particularly in Australia -- the prospect of being able to push out a game simultaneously to iOS, Android and Facebook vastly expands the amount of users they might be able to hit at any one time. And down the road the prospect of more proper games appearing on Facebook, instead of the free-to-play trash that most commonly appears in my notifications, is intriguing.
A beta version of the Facebook Games Arcade is already available for download, although it requires Adobe Flash Player which is instant deal-breaker as far as I'm concerned. In the early stages we'll probably only see more versions of 8 Ball Pool, Super Apple Shooter and random casino games, mind you.