Regular Kotaku readers will be pretty familiar with JB Hi-Fi. They're one of the cooler retailers — if such a thing applies — serving the entertainment and gaming space. A lot of JB employees are gamers themselves, and more often than not you can get a decent discount.
But the part of JB's business that sells games isn't doing well at all. In fact, it's struggling.
The retailer announced their full year results today, and generally speaking investors are pretty happy. JB's shares opened at $29.15 this morning and hit a high of $29.43, a healthy jump from their close of $27.37 at the end of trade on Friday.
And it's not hard to see why. The company posted a 8.3% jump in sales to $3.95 billion. Their online sales business has absolutely rocketed too, and the Computers, Visual, Communications and Accessories categories all contributed to a 10.8% jump in sales for the company's Hardware and Services sector.
But Hardware and Services doesn't account for music, movies or games. Those three categories are part of JB's "software" sales — and that part of the business isn't doing well at all. Software sales shrunk by 5.4% for 2015-16, and on a comparative basis it's 7.6% down for the year.
That doesn't really explain how well games are doing in the overall story of things. But in one of the slides JB put out to investors and media today is a handy picture of the company's business model, showing how much each segment has contributed to JB over the years.
According to the visual, music and movies contribute slightly less. The closure of Dick Smith Electronics is tipped to send some profits JB's way too, mainly through extra sales of accessories, home appliances and related items.