Originally I had "mobile gaming" instead of "the world" in the headline, but realised Niantic's augmented reality game has busted well and truly free of its humble silicon confines. No, it's pretty much a global phenomenon at this stage. But how much so? Two brave souls have attempted to quantify Pokemon GO's effect on the planet.
At Bargain Fox, Abdulaleem Malik and Fabian Bach, a pair of 25-year-olds from the UK and Germany respectively, have gathered numbers and statistics from a great many sources and condensed them into this single infographic.
True, it's 7749 pixels tall so "condensed" might be a misnomer, but if anything that sounds woefully insufficient.
It's packed full of fascinating tidbits, from the 382 per cent jump in Pokemon theme song requests on Spotify during its first weekend of release, to the fact that search engine requests for "pokemon" outpaced porn for five days post-launch. But porn always claws back. Always.
Here's the full image for your viewing pleasure. Rather than compress the crap out of it as a JPEG, I've re-encoded it as an 8-bit PNG. There's a small loss in colour quality, but everything's a lot crisper and it's only a little over 500KB in size.
The Ultimate Pokemon GO Guide and News [Bargain Fox]