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Because Why Not Use VR To Advertise Chainsaws

Alex Walker Avatar
Alex Walker

Virtual reality is still largely a zone for experiences, five to ten minute demos for people to casually enjoy. And that’s perfect if you’re trying to market something. Like a chainsaw.

As it turns out, cutting branches from a fallen tree is a sport. It’s called limbing, although I thought that just applied to the process of lopping the branches off. Still, it works for Husqvarna, since they’re the makers of Things That Cut Other Things: lawnmowers, chainsaws, you get the drill.

So in a move that we’ll probably see replicated about a million times over the next few years, Husqvarna has decided to make a VR game. Featuring you, an up-and-coming limber.

Where you chomp limbs. Wood limbs, that is.

If all of these tie-ins are going to be free-to-play, we might eventually get to a state where there’s plenty of VR content to play on a regular basis. I mean, sure, you’ll end up having a few brands shoved down your throat in the process, but it could be fun nonetheless.

Now I’m just picturing a sequel to Firewatch where you play as a lumberjack. Oh god. Someone please make that game. In the interim Limberjack is available for free on Steam, although it only supports the HTC Vive.

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