NVIDIA Offers Dead By Daylight Codes As GeForce Experience Incentive

NVIDIA owners will have noticed that GeForce Experience has undergone a bit of an overhaul of late. It hasn’t been immediately adopted by everyone, mind you, so the GPU manufacturer is trying something else: offering free keys for spoopy indie games.

In a release sent out to the media, NVIDIA announced it was giving away more than $260,000 worth of codes for Dead by Daylight. If you’ve not seen it on Twitch or YouTube before, Dead By Daylight is a 1v4 horror game from the makers of PAYDAY 2. It’s not too dissimilar from Evolve, except the Monster this time is more like Freddy Kruger and the players more like cannon fodder.

The concept is pretty neat, and the Steam rating over the last 30 days hasn’t been too bad. Balancing asymmetrical games is never an easy task, and a quick perusal of the Steam reviews shows that not everyone is happy. But the indie multiplayer game has a steady audience, and getting a giant signal boost from NVIDIA will undoubtedly help.

Of course, there are caveats to the offer.

The free keys will only be given out to those who sign up to GeForce Experience 3.0 — people who sign up for an NVIDIA account, in other words. Mandatory registration has been on the cards for NVIDIA’s middleware for a while, and it seems like the GPU maker has landed on widescale giveaways as the most effective incentive to convert people.

The other trick is that keys will be given away at random. Considering that literally any NVIDIA owner over the past few generations can install and login to GFE 3.0, that’s a fairly large pool of potential winners.

But 10,000 keys (or $US200,000 divided by the game’s price, $US20) for an indie title is a nice move. It’s also interesting to see a major GPU manufacturer dip its toe further into the indie scene rather than giving away, say, an ageing AAA game.


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