Giants receiver Odell Beckham Jr. was wearing these Nintendo-themed cleats for today's game against the Ravens.
Sole Collector say he chose Kirby because of his colour, so as to coincide with the NFL's annual breast cancer awareness month in October.
OBJ Gamecleats Kirby pic.twitter.com/KVO4dfiwsT
— Kickasso (@k_obrand) October 16, 2016
Good intentions, then, even if the NFL's Pinktober is a total sham.